JLM Couture, Inc. Los Angeles Flagship Store to Open Spring 2012

January 10, 2012 | New York, NY - JLM Couture, Inc. (OTC Market: JLMC), a leading
design house of luxury wedding apparel, announced today the February 2012 opening
of its flagship store on Robertson Boulevard in West Hollywood. The store will
particularly cater to the discerning taste of the L.A. bride, while also serving celebrity
and entertainment industry clientele.

Joseph L. Murphy, JLM Couture’s president and chief executive, said the store will
showcase a full array of JLM Couture products, including Lazaro, Jim Hjelm, Alvina
Valenta and Hayley Paige wedding gowns, as well as custom designed couture gowns.
“We are excited about the potential to further enhance the allure of JLM brands,” said
Murphy. He said the new boutique will provide JLM a myriad of promotional brand
building opportunities while serving as a source for new design and trend research for
JLM designers.

The intimate 1650 square foot boutique will be an ideal setting for promotional events.
The company will partner with Los Angeles vendors on industry cocktail receptions, as
well as exclusive collection previews and designer appearances. Murphy further noted,
“the store will serve as a valuable source of marketing and display feedback to share
with our highly valued wholesale customer base.”

About JLM Couture, Inc

JLM Couture, Inc. is a multi-label bridal house engaged in the design, manufacture, and
distribution of bridal and bridesmaid gowns. The company’s bridal gown collections are
Alvina Valenta, Jim Hjelm Blush, Jim Hjelm, Lazaro, Hayley Paige and Tara Keely. The
bridesmaid collections are Alvina Valenta Bridesmaids, Jim Hjelm Occasions, Lazaro
Bridesmaids, and Noir by Lazaro. JLM is traded over the counter. JLM products are
distributed in approximately 600 retail stores throughout the United States and
approximately 200 stores internationally. For more information please visit
www.jlmcouture.com.

Contact:
Susan Keng
525 7th Avenue, Suite 1703
New York, NY 10018
Ph. 212-221-8203 | [email protected]

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