FRANCESCA PITERA Jim Hjelm Blush Bridal Gowns

Hayley Paige

Hayley Paige is the head designer of Hayley Paige, Blush by Hayley Paige, as well as Jim Hjelm bridal collection and Jim Hjelm Occasions collection at JLM Couture.

Born and raised in California, her designs capture a romantic and charming aesthetic that balances a bohemian playfulness with sophistication. Her interpretation of worldly influences and desire to dress the unique and chic have provided a foundation for a modern and fresh take on bridal wear. Fully embracing the creative process of design, she approaches her craft from an inspirational place of appreciation and enjoyment.

Paige began her fashion career by interning for Nina Garcia at Elle magazine while attending Cornell University. She went on to work in ready-to-wear for Jill Stuart after receiving honorary attention for her 10-piece bridal collection shown during her graduating year. Eventually, her dedication to all things creative led to designing and styling abroad where she developed an appreciation for European influences. Hayley Paige established herself as an integral designer for the Melissa Sweet bridal and bridesmaid collections and was the primary designer behind the first Marchesa Eterna bridal collection at Priscilla of Boston. Brought on as a head designer at JLM Couture in the Fall of 2011, she launched her namesake collection at the young age of 25.

Her dresses can be found in elite bridal publications, such as Brides, The Knot, Martha Stewart Weddings and Town & Country Weddings as well as featured on television segments including The Today Show, Good Morning America, E! News and Say Yes to the Dress. The collections are available nation-wide in bridal boutiques including the JLM Couture flagship salon in West Hollywood, CA. Paige also plans to launch a capsule ready-to-wear collection featuring cocktail dresses and stylish separates this spring 2015.