EDRIC WOO

Designer of Tara Keely Bridal Collection, A division of JLM Couture.

In 2006, JLM Couture discovered Edric, a Singapore-born and trained bridal designer, and named him as the head designer of Tara Keely.

“Edric has a sensational grasp for how the contemporary bride wants to feel, and his flawless, stunning designs are reflective of this understanding,” said Joe Murphy, President of JLM Couture. “Tara Keely offers unparalleled bridal gowns in style and fit for its price point.”

Woo says he is inspired by the Paris couture houses of the 1940’s and 1950’s, and reinvents the bridal gown with a fashion-forward twist of glamour and elegance. “I am passionate about combining the elements of tradition and innovation,” said Edric. “My energy is focused on making the bride look beautiful in a sleek, glamorous way.”

Born in Singapore, Edric began sketching dresses as a child. His penchant for design led him to study fashion at La Salle College of Arts in Singapore. Upon graduation, he served as head designer for the Singapore Armed Services where he created lavish and ornate costumes for the forces’ drama troupe.

After four years of designing for the Armed Services, Edric worked in sportswear and eveningwear. He later ventured in bridal design and opened his own bridal salon in Singapore called Pure Bridal Link, where he created custom-made bridal and evening gowns for five years. In 2000, Edric was named one of the top ten designers of Singapore by an influential Asian fashion magazine called “Nuyou” (“Female”).

Prior to joining JLM Couture, Edric spent four years designing bridal wear for the respected couture bridal designer Richard Glascow, where he was elevated to oversee all aspects of planning, design and production. Edric balances a bride’s need for comfort with her desire to look chic and gorgeous through his meticulous attention to fit and his love of intricate detailing. His greatest satisfaction is designing gowns that make a bride feel confident and look effortlessly beautiful.