For the first time, JLM Couture is letting the public go behind the scenes at their photo shoots, runway shows, and design meetings. In this series we’ll show you a glimpse of the inspiration and collaboration that goes into creating a successful collection and campaign. You’ll see the gowns evolve from sketch to runway, to gracing the pages of magazines, to finally making their debut in select bridal salons worldwide.

First up… the Jim Hjelm Occasions photo shoot. This shoot takes place over the course of three days in New York City, and is the result of weeks of preparation. Watch as our dedicated team of talented artists and stylists transform an empty studio into one of the most recognized ad campaigns in the industry. Take a peek behind the scenes at the Occasions shoot, and be sure to check back for updates on our upcoming Spring 2011 collection!

Video by Anton Young and Grant Perigo
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