Alvina Valenta Ti Adora Blush Hayley Paige Jim Hjelm Tara Keely Lazaro Noir Lovelle Occasions
Welcome Daphne June Sferro!

Right in the midst of Bridal Market mayhem Alvina Valenta Bridal & Bridesmaids designer, Jessica Williams gave birth to beautiful baby girl Daphne June Sferro.  Daphne was born April 13th, 2012 at 2:35 pm, 7 pounds 4 ounces to proud parents Jessica and Tucker.  Congratulations to their family at this exciting time!

How adorable is she!?

Tucker and Jessica on their wedding day.  Jessica is wearing her design style 9061.

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Still Talking About That Dress…

It was just a year ago that 23 million Americans tuned in to watch Kate Middleton and Prince William say their I do’s.  It was that same day that the world went in a frenzy about a certain white dress….and it wasn’t the brides.  People went absolutely crazy for sister and maid of honor, Pippa Middleton’s dress!  Take a look at our Pippa inspired bridal and bridesmaid styles, as well as some JLM styles if you loved Kate’s two looks!










Beautiful Sisters, Kate & Pippa Middleton
















The infamous dress…














Jim Hjelm Blush Pippa inspired gown style 1157











Jim Hjelm Occasions Pippa inspired dress style 5190

















Prince William & Catherine Middleton











Get Kate’s Look: Jim Hjelm style 8063, Jim Hjelm style 8211


















Kate’s reception dress










Get Kate’s Look: Alvina Valenta style 9201, Lazaro style 3111, and Jim Hjelm style 8208

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Alvina Valenta Bridesmaids Fall 2012

How fabulous is this back?  Stay tuned for more from the stunning new Fall 2012 Alvina Valenta Bridesmaid collection designed by Jessica Williams!

Alvina Valenta Bridesmaids style 9275

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Hayley Paige & Jim Hjelm Blush Fall 2012

The gorgeous new look book covers are finished for designer, Hayley Paige’s Hayley Paige Bridal and Jim Hjelm Blush Bridal lines.  Aren’t they stunning?  Read about the “alter egos” that inspired Hayley’s collections on The Brides Guide and take a look at some other styles for the Hayley Paige Fall 2012 Collection.

Hayley Paige style Jaden

Alencon lace mini dress with floral beading and dainty embellished straps, removable manipulated tulle skirt with chapel train.

Jim Hjelm Blush style Lilac

Layered blush and violet tulle ball gown with high-low hem, natural waist finished with floral detail and crossover straps lacing into a bow, and chapel train.

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The Fairest of them All

With Snow White remake, Mirror Mirror out in theaters, it’s only fitting to imagine a Snow White/Mirror Mirror inspired wedding!  Below are some gorgeous ball gowns that would definitely make you feel like a fairytale princess on your wedding day.  Dress your bridesmaids in a red shade of cranberry or ruby to resemble that infamous poisonous apple, and for the icing on the cake serve miniature caramel covered apples for dessert!  The beautiful dresses from Mirror Mirror shown below were designed by costume designer Eiko Ishioka.

Lazaro style 3213, Jim Hjelm Occasions style 5083, Alvina Valenta style 9216, Jim Hjelm style 8213

Jim Hjelm Blush style 1156, Hayley Paige style 6205, Alvina Valenta style 9211

Tara Keely style 2202, Lazaro style 3141, Jim Hjelm style 8202, Alvina Valenta style 9182

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My One & Only…

Trendy, sophisticated, elegant, flirty, or romantic…the one shoulder neckline can be many things!  The one shoulder look emerged a couple of years ago and does not seem to be going anywhere.  Are you a fan of the asymmetrical look?  Here are some of JLM Couture’s one shoulder styles.

Jim Hjelm Blush style 1155, Alvina Valenta style 9241, Alvina Valenta style 9160, Jim Hjelm Occasions style 5203

Lazaro style 3110, Jim Hjelm Occasions style 5225, Noir By Lazaro style 3185, Jim Hjelm Occasions style 5245, Alvina Valenta style 9109

















Noir By Lazaro style 3227, Alvina Valenta style 9168, Alvina Valenta style 9216, Jim Hjelm Occasions style 5182

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Bridal Market Fall 2012

Another bridal market finished and we have dozens of gorgeous gowns to show for it! There was point despirit, horsehair trim, plunging necklines, sparkle tulle, peplums, removable skirts, color blocking, one shoulder necklines, asymmetrical waists, and more. If you attended market we hope you liked what you saw…if not here’s a sneak peek of what’s to come for Fall 2012!

Alvina Valenta Bridal

Alvina Valenta Bridesmaids

Jim  Hjelm Blush Bridal


Hayley Paige Bridal



Jim Hjelm Bridal


Jim Hjelm Occasions


Tara Keely Bridal

Noir By Lazaro

Lazaro Bridal



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Have Your Cake & Wear it Too!

We love the idea of taking little or big aspects of your bridal gown to match your wedding cake.  If there is a fabric, embellishment, or any type of accent on your wedding dress you absolutely love this is a great way to create a unique wedding cake.  Here are some fun examples.  Would you do this for your wedding cake?

Alvina Valenta style 9202

Jim Hjelm Blush – style 1208

Hayley Paige – style 6209

Jim Hjelm – style 8217

Lazaro – style 3217

Tara Keely – style 2205

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JLM Couture Loves Jin Wang

Jin Wang is a bridal retailer located in the heart of downtown San Francisco in Union Square. The location is absolutely perfect for all bay area brides. Jin Wang opened her first bridal atelier in 1998 on the prestigious Maiden Lane of San Francisco.  The design of Jin Wang’s salon screams complete sophistication, beauty, and elegance. The interior is all white, with large floor to ceiling windows letting in the light of the city. How could you not feel completely serene while picking out the dress you will walk down the aisle in?

The sleek 5,000 square foot salon carries JLM Couture’s Jim Hjelm Blush, Jim Hjelm Occasions, and Tara Keely Bridal lines.  The salon offers bridal gowns, gowns for the mother of the bride, bridesmaid’s dresses, and flower girl dresses.  Bridal gowns can be constructed to fit the brides exacts needs and desires with the help of Jin Wang’s in house design and tailoring staff.  As a new addition to the salon, Jin Wang now offers an “image both” service to their brides.  The “image booth” is a makeup styling service where brides can express their unique needs to expert stylists and get a real visualization of what they will look like come wedding day.  Jin Wang also sells a selection of accessories such as, modern headpieces, jeweled belts, veils, and sparkling chandelier earrings to complete your look.

If you would like to make an appointment call 415-397-9111 or email [email protected], you can also schedule an appointment online.






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Spring has Sprung

Spring is in the air, although it doesn’t feel like it in New York today.  This is the perfect time to have fun with a variety of pastels and flower details! Here’s an assortment of JLM Couture’s best springy styles.

Jim Hjelm Blush style 1208, Tara Keely style 2200, Hayley Paige style 6206, Jim Hjelm Occasions style 5203 & style 5226, Alvina Valenta style 9233/9237

Jim Hjelm Blush style 1100, Alvina Valenta style 9209, Jim Hjelm Occasions style 5239, Jim Hjelm Occasions style 5204 & style 5205

Noir By Lazaro style 3226, Lazaro style 3215, Lazaro style 3106

Jim Hjelm style 8217, Alvina Valenta style 9204, Alvina Valenta style 9175, Jim Hjelm Occasions style 5202


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