Alvina Valenta Ti Adora Blush Hayley Paige Jim Hjelm Tara Keely Lazaro Noir Lovelle Occasions
Lazaro Bridal Gown in Sarasota, Florida

If this little girl (and the bride of course!) doesn’t make your heart melt like an ice pop on a hot summers day, then we don’t know what will!

This gorgeous Florida bride wore an amazing Lazaro wedding gown (style 3063) and it is absolute perfection. From the second we spotted this wedding here at JLM Couture we knew it needed to make an appearance on this blog. There is nothing not to love about a beautiful beach wedding, a beautiful couple, and a beautiful Lazaro bridal gown.

Very big thank you to Audrey Snow Photography for allowing us to showcase these amazing photos!

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Jim Hjelm in Austin, TX

We are completely smitten with this wedding! We never get tired of seeing beautiful brides that just radiate happiness. This bride has that wedding day glow, and she couldn’t look more beautiful her Jim Hjelm bridal gown!

Very big thank you to Jenny DeMarco Photography for allowing us to use her gorgeous images!

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Calling all JLM Couture Bridesmaids!

Were you recently in a JLM Couture bridesmaid dress? Whether you were sporting Jim Hjelm Occasions, Alvina Valenta Bridesmaids, or Noir by Lazaro, we want you to share your photos with us! There is nothing we love more than showing off our happy brides and her favorite ladies on JLM Couture Real Weddings!

Real Bride Melissa wore Jim Hjelm bridal gown style 8002 

Melissa’s bridesmaids wore Jim Hjelm Occasions bridesmaids dresses style 5079 , all in Shimmer luminescent chiffon.

Real Bride Amy wore Lazaro bridal gown style 3051 

Amy’s bridesmaids wore Alvina Valenta bridesmaids dresses style 9947 , in Silver Tissue Taffeta.

Real Bride Frances wore Jim Hjelm bridal gown style 8156 

Frances’s bridesmaids wore Jim Hjelm Occasions bridesmaids dresses style 5154 in Raspberry silky taffeta.

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Tara Keely in California

We are just grinning from ear to ear! We are so honored here at JLM Couture to say that this beautiful bride is in one of our own. Tara Keely style 2161 looks like it was made for our bride Katie. Doesn’t she look simply stunning? Her and her groom Joey look like happiest couple on earth, and we are so thrilled to share these photos with you! We also want to send much love to Michael Radford Photography for sending us all these gorgeous images!

For more photos from this wedding, follow us on Pinterest!

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Behind the Scenes with Jessica Williams

We are so excited to share this interview today! Jessica Williams, head designer of Alvina Valenta gave an inside look to not only her office, but her inspirations and design details. She really is something!

Q: How would you describe your design style?  

Jessica: My design style for Alvina Valenta honors the classicist bride with modern sensibilities, and seeks to infuse gowns with either ethereal and romantic qualities or more recently, touches of architectural edge. In both, I seek to impart varying degrees of modern elements to the mix, whether in the beading and embroidery, interesting lace placements or silhouette, so the bride feels both of the moment and elegantly timeless. I value high quality fabrics, laces and embroideries, and I love that I can offer such amazing workmanship to my brides. I love creating intricate details in my gowns’ beadings and embroideries that can be explored layer after layer, and much like women, there is often more to discover than what is perceived at first glance.

Q:  Where do you turn for inspiration?

Jessica: I find inspiration everywhere- such as in beauty found in unexpected places, in music to set a mood, and in art and fashion illustrations that tell a story. There is beauty everywhere, so inspiration abounds! I admire how French women create timeless yet modern looks that are personalized, seemingly effortless, and oh so chic, which is certainly inspirational in creating for the Alvina bride. I believe a bride should wear a gown that amplifies her inner and outer beauty and expresses her personality and her personal style, so I also think about the brides I meet and about how to create something fresh and modern yet still timeless that they would love. Lately, I find myself thinking of the full spectrum of femininity, and beyond the idea of a fixed girlish beauty. I find intriguing how differing and multi-faceted aspects combine to create a woman’s individual allure- as she grows, she comes into her unique power more and more and learns to own it. Musing about the distinctive stories of brides in this way, combined with the practical questions of season, venue, ceremony and reception possibilities, also contribute to a gown’s inspiration.

Q: If you could dress anyone (dead or alive) who would it be and why?

Jessica: I would love to dress Mia Wasikowska; she seems lovely, grounded, thoughtful and unique, and possessing a true grace and presence.

Q: If you weren’t a JLM Couture wedding gown designer, what would you be?

Jessica: Before I studied fashion design, I earned a Bachelor’s degree studying political theory and Japanese language, including a semester abroad in Japan. Had I continued down a certain path from that time of my life, I might have sought entry to the foreign service and a life in diplomacy. However, if I were to choose another venture now, I would prefer not to stray too far from the creative- if not designing, than perhaps creating a ready-to-wear accessory and lifestyle retail store and having fun curating pieces and looks from around the world and from other designers (and maybe throwing a few of my own in, as well!)

Q: Words to live by:

Jessica: I think Yves Saint Laurent said it best:  “Fashion fades, style is eternal.”

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Jim Hjelm Wedding in Miami

Has Miami ever looked better? We here at JLM Couture certainly don’t think so! Michelle of Michelle March Photography captured these absolutely amazing images of the beautiful bride in her custom Jim Hjelm wedding gown (see a similar bridal style here!). The glamorous, old Hollywood feel has us completely smitten. We hope you love as much as we do!


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Hayley Paige Bridal Shoot

Now and Forever Bridal Boutique in Houston, Texas recently pulled together a styled bridal shoot for Houston Bride Magazine. We couldn’t have been more excited to hear that they selected the Hayley Paige collection for their shoot! We simply couldn’t resist sharing these amazing photos with you, compliments of Kelli Elizabeth Photography. We hope you enjoy Coco as much as we did!


The darling Bride and Groom- Bride dresses in Cocoa (style HP6205)

Be sure to check out our Pinterest boards next week for more photos from this shoot! Also for your viewing (and reading) pleasure, here is a sweet little interview on Houston Brides with Hayley herself!

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Angela’s Bridal has Lots of Love for Little Smiles

Angela’s Bridal, along with Mazzone Hospitality, Experience and Creative Design, and Clifton Park Rental will be hosting a can’t miss event at the Canfield Casino in Saratoga Springs, New York.  This wedding vendor and specialist filled event will be held August 21st, 2012 from 6-9 pm.  There will be live music, hors d’oeuvres, champagne, and most importantly a couture bridal runway show featuring gowns from Lazaro, Tara Keely, Alvina Valenta, Jim Hjelm Occasions, and more!  The best part about this event is it is also a fundraiser for the non-profit organization Little Smiles.  All of the proceeds raised at this event will be donated to Little Smiles.  Don’t forget to buy yourself a few drinks; a portion of the cash bar revenue will be donated to Little Smiles as well!  You can purchase tickets here for $15, tickets will be sold at the door for $20.


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The New JLM Boutique Website

The new JLM Boutique website is live and more fabulous than ever!  On the new website you can easily make an appointment, RSVP to upcoming events, and view a photo gallery of the new store!

You have direct access to all the JLM Couture collection pages, where you can browse through the different styles to see what best fits your personality.

On the JLM Boutique make an appointment page you can select a date and time best for your schedule. You can also clue our sales staff in on which designers are your favorite and any other information that would be helpful in making your appointment successful!

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Designer Day with Francesca Pitera

Designer of Jim Hjelm and Jim Hjelm Occasions, Francesca Pitera will be at the JLM Couture Boutique tomorrow, August 15th! She will be there along with all of her beautiful Fall 2012 collections (have you laid eyes on this magical piece yet?) You’ll even get a peek at her one of a kind flagship exclusive styles, along with the opportunity to design a custom wedding gown with Francesca herself! You don’t want to miss it!

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