We were beyond excited to see Petal, this stunning gown from the Spring 2013 Hayley Paige collection on Olivia Wilde for a recent campaign for a new fragrance for Avon called Today Tomorrow Always: Amour.  Everything about this shoot is gorgeous, and Olivia hit the nail on the head in this behind the scenes video when she says “The idea is just to give off a beautiful and elegant and happy energy that reflects the fragrance”.

When we asked Miss. Paige what her inspirations were for the dress, she stated “Petal embodies a botanical theme with feminine sophistication. My objective was to channel this happy-go-lightly energy through soft and fresh elements of beauty”…

…which is just about everything that was captured in this video and shoot. Hats off to the Avon team!

 

Olivia Wilde in Hayley Paige for Avon fragrance Amour

Olivia Wilde for Avon Today Tomorrow Always Amour Campaign

Olivia-Wilde---Avon-Today-Tomorrow-Always-Amour-Campaign

photos via

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