We were beyond excited to see Petal, this stunning gown from the Spring 2013 Hayley Paige collection on Olivia Wilde for a recent campaign for a new fragrance for Avon called Today Tomorrow Always: Amour. Everything about this shoot is gorgeous, and Olivia hit the nail on the head in this behind the scenes video when she says “The idea is just to give off a beautiful and elegant and happy energy that reflects the fragrance”.
When we asked Miss. Paige what her inspirations were for the dress, she stated “Petal embodies a botanical theme with feminine sophistication. My objective was to channel this happy-go-lightly energy through soft and fresh elements of beauty”…
…which is just about everything that was captured in this video and shoot. Hats off to the Avon team!