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Top 10 Bridal Gowns by Alvina Valenta

In this post I spoke with our very own in-house designer Jessica Williams about her brides favorite Alvina Valenta gowns. Alvina bridal gowns are designed by Jessica and hand-crafted here in New York City (believe it or not!).  These breathe-taking gowns are known for their iconic elegance, dreamy romance, chic modernity and luxurious fabrics and details- which you see in the pictures below!  Let’s go find out what the Top 10 Alvina Valenta gowns are and how Jessica describes them!

Let the countdown begin….

10. Style #9161

Beautiful, true French Alencon lace gown with a lovely tiered lace skirt and V-neck straps. She is romantic and timeless, and showcases one’s figure and back wonderfully.

9161 real!

9. Style #9407

I love the romance and ease of this flowy Alencon lace gown. She hugs the curves to the high hip and then falls easily to the floor, with soft English net godets in the back skirt creating soft movement and soft sparkle radiating from within. The sheer lace straps connect to the lace keyhole and open, sexy back. She is effortlessly chic and romantic.

9407 back

8. Style #9400

Created with one of our signature French laces and a unique, jeweled floral embroidery along the neckline, this bridal gown is stunning. Effortlessly chic in cut and silhouette, with a strong shoulder to frame a bride’s face and emphasize an hourglass shape, and a low back that works in a ballroom or on a beach, this gown turns heads.

9400 sexy front

7.  Style #9405

This bridal gown is fresh, sexy and romantic, and has such a flattering fit – The skirt accentuates the bride’s body through the hips, and then falls with such fluidity that it looks like a flowy gown (but without any poof in the waist!). This gown combines Alencon lace with a softer lace, as well as English net and shimmering sparkle layered within. I personally love the thin straps that create a V at the low back waist.


6. Style #9412

Her sheer, off the shoulder V neckline and sheer back bodice, crystal waist beading, long train and figure hugging silhouette elevates the beauty and impact of this Alencon lace trumpet wedding gown. She is regal, romantic and again, that fit!

9412 real bride pic

5. Style #9102

The timeless Alvina Valenta Alencon lace gown that flatters every figure and shows off the beautiful feminine form. We have seen this stunner dressed up and personalized in so many ways throughout the years, from romantic to regal to glam. She is a perfect combination exquisite silk-faced duchess satin and lace. And that fit! A bridal favorite for years.

9102 Real bride (2)

4. Style #9506

The romance and effortless refinement of fine Alencon lace framing the face and shoulders combines with an airy tulle ball gown. She has a lovely sheer back bodice and crystal touches accenting the waist. She is a dream.

9506 Front full length

3. Style #9551

Dreamy romance meets the refined French artisanship and luxury of Alencon lace! I love how the airy tulle, luminous shimmer and dreamy dotted tulle blend together, and the horsehair edging breathes shapes of infinity into her skirt, symbolism I adore and think is so fitting for a bridal gown!

Look book 9551


2. Style #9553

Iconic Alencon lace. A silhouette that fits the body and then releases into the soft and lightweight skirt. Subtle shimmer catching the light. A sheer corseted back with lace placed just so. Just hitting stores, this gown is already becoming a fast favorite of brides seeking the quintessential Alvina lace and fit, and she is the perfect canvas on which brides can layer their personal styling touches.

9553 front full length

….And not to keep you in suspense any longer, the gown that takes the number one spot is… Drum roll please dum dum dum!

1. Style #9307

Clean and crisp in the body and then bursting forth with a wonderful, frothy, horsehair-edged tulle skirt, this gown is both modern and romantic, and shows the bride’s figure beautifully. She is easily personalized, whether with a tailored ribbon and bow at the waist, a glamorous crystal belt or a statement necklace. She feels chic and fashionable, and will remain a timeless, ethereal beauty every time her bride looks back on her wedding photos.

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So there we have it, 10 outstandingly beautiful bridal gowns. If you are shopping for an Alvina gown, be sure to check out our website to see all the collections, stores and upcoming trunk shows. Jessica is currently preparing for the launch of her Spring 16′ collection, stay tuned on the blog to see what’s to come!

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Jessica Williams: An inside look at Alvina Valenta

Jess w models (3)

It’s morning in bustling New York City and head designer for Alvina Valenta, Jessica Williams, is walking her daughter and son past the neighbourhood markets’ ombre of side-walk roses, hyacinths and daisies and the lifting aromas of the local baker’s bread to their respective preschool and daycare. She then hops on the subway taking her to Manhattan and the Alvina Valenta design studio.  With Florence and the Machine flowing through her ear buds, she takes her place amongst her fellow Brooklynites, enjoying casual observations of her fellow commuters’ outfits du jour, and relishing her “private” reading time. About twenty-five minutes later, she exits the subway and weaves through the crowds of New Yorkers intent on their exit to the daylight. Emerging from the depths of the subway station and suddenly surrounded by buildings towering to the sky, Jessica picks up her pace, ever energized by the city vitality that sparked her imagination from her first travels there years ago. She stops briefly for her morning coffee and then continues through the Garment District to theJLM Couture design headquarters, where she greets her team and starts playing with all of the gorgeous silks, laces and beaded embroideries that will transform into one of her new bridal gown developments.

Jessica grew up in a small town and enrolled at FIDM (Fashion Institute of Design & Merchandising) where she learned her trade, building on her foundation of sewing given to her by her mother and grandmother. After graduating in 2000, she landed a job at the prestigious St John Knits, in California. There, she was exposed to the glamorous and the luxurious world of special occasion clothing. Being surrounded by lush fabrics and detailed beading, it wasn’t long before it took root. She had found her calling. Following her time at St. John, she went to live in New York City where she came to work for the JLM Group at Alvina Valenta in 2009.

Unlike most large wedding gown makers who have their products made overseas, every gown from Alvina Valenta is constructed in New York City. Having the gowns so close at hand means that Jessica can personally work alongside the highly skilled team of pattern-makers and sample makers every day; draping, changing and evolving the original design until the final look is achieved. It can take up to 20 different artisans and craftsmen to complete one gown. From the pattern drafting to the hand crafted Alençon lace from France, each element is skilfully constructed and assembled.

Jessica believes in putting her passion and personal touch into every design. One of the ways she accomplishes this is by spending hours, hand designing every embroidery piece featured on her gowns. She believes the elements should have dimension and interest in the details. She works with French, Italian and Spanish lace-makers, incorporating traditional and modern designs and combining intricate fabrics, beadwork, crystals and pearls into her gowns. As Jessica looks back over the years, one thing she is very proud of is that you can see her signature on the custom embroidery and beading in her collections, leaving a little piece of her in every Alvina gown. She describes her touch to be vintage-inspired, intricate, romantic and luxurious. Her unique style creates distinction among wedding gowns and evolves with each new season.

Some of the challenges she faces with a new collection include deciding how to simplify both her creativity and the current fashion trends in order to blend effortlessly with the iconic, luxe romance that Alvina Valenta brides seek. For the coming collection, “Royalty of every sort” is a theme Jessica will be exploring. Light, airy, romantic silhouettes will be paired with soft colours and luxe details. They will feature exciting new lace techniques and unique fabric layering, elements fit for both princesses and queens!

Jessica believes in putting her passion and personal touch into every design. One of the ways she accomplishes this is by spending hours, hand designing every embroidery piece featured on her gowns. She believes the elements should have dimension and interest in the details.

See more of Jessica’s stunning creations at Alvina Valenta online.


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New Fall 2015 Ad Campaigns!

We’re thrilled to be sharing new images from a few of our brands Fall 2015 ad campaigns! To see more, be sure to visit or pin your favorites from our Pinterest page!

Alvina Valenta

Alvina Valenta style 9553


Tara Keely style 2550


Lazaro style 3561

And there will be so much more where these came from! Be sure to check back with updates from our Hayley Paige, Blush by Hayley Paige, Jim Hjelm, Ti Adora by Alvina Valenta and Occasions photo shoots!


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Alvina Valenta LA Trunk Show!

Alvina Valenta_California_Bridal Trunk Shows


Come preview the new Spring 2015 Alvina Valenta collection this weekend at our own JLM Couture Flagship Salon in West Hollywood, CA! Appointments can be made by calling 424.249.3909 or by requesting one here:




To view the entire collection, visit us here or watch our behind the scenes video from our Spring 2015 ad campaign here.

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Alvina Valenta Trunk Show

“For all of the artists, writers, thinkers, dreamers. For the sirens, sensualists, romanticists, muses: The Alvina Valenta bride carries herself with a distinct air of refined sensuality and a cool, modern femininity. With dramatic and figure-defining silhouettes and necklines, luxurious silks, French laces and intricate, detailed embroideries, Jessica Williams infuses gowns with glamorous glimpses of the past and sultry visions of the future. The resulting creations are modern, fresh gowns that are effortlessly chic, just like the brides who wear them.”

Alvina Valenta

Come meet head designer Jessica Williams this weekend at the JLM Couture Flagship Salon.

Appointments can be requested here.

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Fall 14′ Bridal Market!

Have you been following along on Instagram (@JLM_Couture) with all of our most recent Fall 2014 Bridal Market updates? If not, here are some of our bridal highlights! Full collections will be up on soon, we promise.


Lazaro style 3454


Hayley Paige style 6451 (Miss Gigi)


Jim Hjelm style 8461


Alvina Valenta style 9452

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2nd Annual Love Story Contest!

jim hjelm real bride

We are so excited to announce that we will once again be hosting our February Love Story contest! We had such an amazing response last year from all of our beautiful brides and look forward to receiving a whole new batch of tear jerker love stories.

Here are the rules:

If you are a past (or current!) LazaroHayley PaigeJim HjelmAlvina ValentaBlush or Tara Keely bride who has a sweep you off your feet kind of story behind how you and your loved one met, fell in love, or even got engaged- we want to hear all the lovely details.

We will be accepting stories (and photos, of course!) starting TODAY. Send all of the love and romance you have to [email protected] along with which gown you wore (or will wear!) and the store you purchased it from by February 7th. The top 5 stories (to be picked by the ladies of JLM Couture) will be showcased right here on the Aisle Style blog starting on Monday, February 10th with the winner being put on display on Valentine’s Day.

 The extra special treat?

That lucky Valentine’s Day couple will win a $100 American Express Gift Card.

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2nd Annual Sketch Off!

The time has arrived yet again. Our 2nd Annual Sketch Off! Leave your comments below with which designer you feel has shown the most holiday cheer!

holiday wedding gown sketches

Jessica Williams for Alvina Valenta

Christmas from HP

Miss Hayley Paige


And Francesca Pitera for Jim Hjelm!

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JLM Flagship Salon Sample Sale

JLM Couture Sample Sale 424.249.3909

[email protected]

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Spring 2014 Runway is here!

Yes, we are still here at JLM Couture! The last few weeks have been filled with dress fittings, castings, 2 new collections (yes- it’s true. You’ll hear much more about Lovelle and Ti Adora soon!) and all the glorious Bridal Market prep one could expect- so we apologize for being so silent! But we promise the time away was well spent on…

Spring 2014!

Gowns from Lazaro (his 20th anniversary was truly amazing. More photos to come very soon!), Jim Hjelm, Hayley Paige, Alvina Valenta, Blush, Tara Keely, Occasions, and Noir were on display this past weekend and we couldn’t be more excited to share them with you (and trust us.. there is so much more where this came from- but you’ll have to stay tuned!)




Blush by Hayley Paige


Tara Keely


Noir by Lazaro


Hayley Paige


Jim Hjelm


Alvina Valenta


Jim Hjelm Occasions

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