Alvina Valenta Ti Adora Blush Hayley Paige Jim Hjelm Tara Keely Lazaro Noir Lovelle Occasions
New York Bridal Fashion Week Celebrations!!!

photobooth- lazaro

After a tremendous New York Bridal Week, we wrapped it up with dancing and a few glasses of champagne at two of the most fabulous parties of the year! Our three designers and the JLM team rocked it at Martha Stewarts Weddings party to the theme of the night “Come Shine With Me”, we had a sparkletastic time! We then made our way to the 5th Anniversary of the Knot Gala, which took place one of the most iconic buildings in Manhattan, The New York Public Library. As you will see from the below pictures, we had the most fun!


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JLM Couture Bridal Gown Trends for Spring 2016!

IMG_0731 (Copy)

Our fabulous in-house designers Hayley Paige, Jessica Williams and Lazaro Perez have stunned the industry with their striking collections for the upcoming season. Just two weeks ago they showcased their exquisite Spring 16′ collections on the runway for New York Bridal Week. Below, I will go through some of the hottest trends and get you excited for whats to come!


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Top 10 Bridal Gowns by Alvina Valenta

In this post I spoke with our very own in-house designer Jessica Williams about her brides favorite Alvina Valenta gowns. Alvina bridal gowns are designed by Jessica and hand-crafted here in New York City (believe it or not!).  These breathe-taking gowns are known for their iconic elegance, dreamy romance, chic modernity and luxurious fabrics and details- which you see in the pictures below!  Let’s go find out what the Top 10 Alvina Valenta gowns are and how Jessica describes them!

Let the countdown begin….


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Jessica Williams: An inside look at Alvina Valenta

Jess w models (3)

It’s morning in bustling New York City and head designer for Alvina Valenta, Jessica Williams, is walking her daughter and son past the neighbourhood markets’ ombre of side-walk roses, hyacinths and daisies and the lifting aromas of the local baker’s bread to their respective preschool and daycare. She then hops on the subway taking her to Manhattan and the Alvina Valenta design studio.  With Florence and the Machine flowing through her ear buds, she takes her place amongst her fellow Brooklynites, enjoying casual observations of her fellow commuters’ outfits du jour, and relishing her “private” reading time. About twenty-five minutes later, she exits the subway and weaves through the crowds of New Yorkers intent on their exit to the daylight. Emerging from the depths of the subway station and suddenly surrounded by buildings towering to the sky, Jessica picks up her pace, ever energized by the city vitality that sparked her imagination from her first travels there years ago. She stops briefly for her morning coffee and then continues through the Garment District to theJLM Couture design headquarters, where she greets her team and starts playing with all of the gorgeous silks, laces and beaded embroideries that will transform into one of her new bridal gown developments.

Jessica grew up in a small town and enrolled at FIDM (Fashion Institute of Design & Merchandising) where she learned her trade, building on her foundation of sewing given to her by her mother and grandmother. After graduating in 2000, she landed a job at the prestigious St John Knits, in California. There, she was exposed to the glamorous and the luxurious world of special occasion clothing. Being surrounded by lush fabrics and detailed beading, it wasn’t long before it took root. She had found her calling. Following her time at St. John, she went to live in New York City where she came to work for the JLM Group at Alvina Valenta in 2009.

Unlike most large wedding gown makers who have their products made overseas, every gown from Alvina Valenta is constructed in New York City. Having the gowns so close at hand means that Jessica can personally work alongside the highly skilled team of pattern-makers and sample makers every day; draping, changing and evolving the original design until the final look is achieved. It can take up to 20 different artisans and craftsmen to complete one gown. From the pattern drafting to the hand crafted Alençon lace from France, each element is skilfully constructed and assembled.

Jessica believes in putting her passion and personal touch into every design. One of the ways she accomplishes this is by spending hours, hand designing every embroidery piece featured on her gowns. She believes the elements should have dimension and interest in the details. She works with French, Italian and Spanish lace-makers, incorporating traditional and modern designs and combining intricate fabrics, beadwork, crystals and pearls into her gowns. As Jessica looks back over the years, one thing she is very proud of is that you can see her signature on the custom embroidery and beading in her collections, leaving a little piece of her in every Alvina gown. She describes her touch to be vintage-inspired, intricate, romantic and luxurious. Her unique style creates distinction among wedding gowns and evolves with each new season.

Some of the challenges she faces with a new collection include deciding how to simplify both her creativity and the current fashion trends in order to blend effortlessly with the iconic, luxe romance that Alvina Valenta brides seek. For the coming collection, “Royalty of every sort” is a theme Jessica will be exploring. Light, airy, romantic silhouettes will be paired with soft colours and luxe details. They will feature exciting new lace techniques and unique fabric layering, elements fit for both princesses and queens!

Jessica believes in putting her passion and personal touch into every design. One of the ways she accomplishes this is by spending hours, hand designing every embroidery piece featured on her gowns. She believes the elements should have dimension and interest in the details.

See more of Jessica’s stunning creations at Alvina Valenta online.


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New Fall 2015 Ad Campaigns!

We’re thrilled to be sharing new images from a few of our brands Fall 2015 ad campaigns! To see more, be sure to visit or pin your favorites from our Pinterest page!

Alvina Valenta

Alvina Valenta style 9553


Tara Keely style 2550


Lazaro style 3561

And there will be so much more where these came from! Be sure to check back with updates from our Hayley Paige, Blush by Hayley Paige, Jim Hjelm, Ti Adora by Alvina Valenta and Occasions photo shoots!


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Alvina Valenta LA Trunk Show!

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Come preview the new Spring 2015 Alvina Valenta collection this weekend at our own JLM Couture Flagship Salon in West Hollywood, CA! Appointments can be made by calling 424.249.3909 or by requesting one here:




To view the entire collection, visit us here or watch our behind the scenes video from our Spring 2015 ad campaign here.

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Alvina Valenta Trunk Show

“For all of the artists, writers, thinkers, dreamers. For the sirens, sensualists, romanticists, muses: The Alvina Valenta bride carries herself with a distinct air of refined sensuality and a cool, modern femininity. With dramatic and figure-defining silhouettes and necklines, luxurious silks, French laces and intricate, detailed embroideries, Jessica Williams infuses gowns with glamorous glimpses of the past and sultry visions of the future. The resulting creations are modern, fresh gowns that are effortlessly chic, just like the brides who wear them.”

Alvina Valenta

Come meet head designer Jessica Williams this weekend at the JLM Couture Flagship Salon.

Appointments can be requested here.

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Fall 14′ Bridal Market!

Have you been following along on Instagram (@JLM_Couture) with all of our most recent Fall 2014 Bridal Market updates? If not, here are some of our bridal highlights! Full collections will be up on soon, we promise.


Lazaro style 3454


Hayley Paige style 6451 (Miss Gigi)


Jim Hjelm style 8461


Alvina Valenta style 9452

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2nd Annual Love Story Contest!

jim hjelm real bride

We are so excited to announce that we will once again be hosting our February Love Story contest! We had such an amazing response last year from all of our beautiful brides and look forward to receiving a whole new batch of tear jerker love stories.

Here are the rules:

If you are a past (or current!) LazaroHayley PaigeJim HjelmAlvina ValentaBlush or Tara Keely bride who has a sweep you off your feet kind of story behind how you and your loved one met, fell in love, or even got engaged- we want to hear all the lovely details.

We will be accepting stories (and photos, of course!) starting TODAY. Send all of the love and romance you have to [email protected] along with which gown you wore (or will wear!) and the store you purchased it from by February 7th. The top 5 stories (to be picked by the ladies of JLM Couture) will be showcased right here on the Aisle Style blog starting on Monday, February 10th with the winner being put on display on Valentine’s Day.

 The extra special treat?

That lucky Valentine’s Day couple will win a $100 American Express Gift Card.

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2nd Annual Sketch Off!

The time has arrived yet again. Our 2nd Annual Sketch Off! Leave your comments below with which designer you feel has shown the most holiday cheer!

holiday wedding gown sketches

Jessica Williams for Alvina Valenta

Christmas from HP

Miss Hayley Paige


And Francesca Pitera for Jim Hjelm!

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