We were beyond excited to see Petal, this stunning gown from the Spring 2013 Hayley Paige collection on Olivia Wilde for a recent campaign for a new fragrance for Avon called Today Tomorrow Always: Amour. Everything about this shoot is gorgeous, and Olivia hit the nail on the head in this behind the scenes video when she says “The idea is just to give off a beautiful and elegant and happy energy that reflects the fragrance”.
When we asked Miss. Paige what her inspirations were for the dress, she stated “Petal embodies a botanical theme with feminine sophistication. My objective was to channel this happy-go-lightly energy through soft and fresh elements of beauty”…
…which is just about everything that was captured in this video and shoot. Hats off to the Avon team!
We’re so excited to have a Hayley Paige trunk show this very weekend at the Nordstrom Wedding Suite in McLean, VA! Hayley rep Sarah will be there to meet you and make sure you will look nothing short of picture perfect fabulous on your wedding day. Be sure to make your appointment by calling 703.761.1121. We look forward to seeing you there!
There will be a Hayley Paige Spring 2013 Trunk Show this weekend at Bella Bianca Bridal Couture in Chicago, IL! Bella Bianca is a brand new bridal salon in Chicago and needs to be on your bridal list of places to visit. While your there this weekend, you can say hi to Guindon, Anya, and Jordan while viewing the rest of the latest collection. Please call 630.627.4027 to make your appointment!
Need further incentive? Every gal that mentions this blog post will receive a complimentary cut edge veil at the length of your choice, along with an additional 10% off your gown purchase! Hope to see you there!
Since February is the month of love, and us being a bridal company and all- we wanted to showcase all of our amazing couples and their love stories that will sweep just about anyone off their feet. If you have an incredible story behind how you and your loved one met, fell in love, or even how he proposed- we want to hear it!
We will be accepting stories (and photos, of course!) starting TODAY. Send all the love and romance you have to firstname.lastname@example.org along with which gown you wore (or designer you will wear!) and the store you purchased it from by February 8th. The top 5 stories (to be picked by us JLM staffers) will be showcased right here on the Aisle Style blog starting on Sunday, February 10th with the winner being put on display on Valentine’s Day! The extra special treat? That lucky Valentines Day couple will win a $100 American Express Gift Card!
When we asked designer Hayley Paige to document her recent travels to Houston, Texas for a trunk show visit at Now & Forever Bridal Boutique, she was more than happy to oblige! Here we have some behind the scenes photos from this past weekend that we hope you enjoy!
Miss Hayley herself pictured with gowns from her Spring 2013 collection.
Remember our darling, Coco? She looks great perched up in the front window!
Say hello, ladies!
Lovely models again in Guindon and Hepburn.
There are few things that we here at JLM Couture love more than trunk shows, and making it easy for all our brides to find where they will be is a top priority to us!
For further information on the details below, please visit our trunk show listings.
Alvina Valenta Maids will be at Bella Bridesmaids in Shrevport, LA!
Alvina Valenta Bridal Collection will be at Arena Bridal in Shelby Township, MI!
Alvina Valenta Maids will be at Imaginations Bridal in Brookhaven, MS!
Alvina Valenta Bridal Collection will be at The Costal Knot in Shallotte, NC!
The Alvina Valenta Collection will be at Riziks in Washington, DC!
The Alvina Valenta Collection will be at Unbridaled in Austin, TX!
The Alvina Valenta Collection will be at Ellynne Bridal in Lincoln, NE!
Alvina Valenta Maids will be at Bella Bridesmaids in Scottsdale, AZ!
Jim Hjelm Bridal will be at Mon Amie Bridal Salon in Costa Mesa, CA!
Jim Hjelm Bridal will be at Ania Bridal Collection in Portland, OR!
Jim Hjelm Bridal will be at Hayden Olivia in Charolette, NC!
The Lazaro Bridal Collection will be at The Wedding Salon of Manhasset in Manhasset, NY!
The Noir by Lazaro Collection will be at La Belle Boutique in Jersey City, NJ!
The Lazaro Bridal Collection will be at Bridal Galleria in San Francisco, CA!
The Noir by Lazaro Collection will be at L’elite in Boston, MA!
Jim Hjelm Occasions
Jim Hjelm Occasions will be at The Wedding Salon of Manhasset in Manhasset, NY!
The Tara Keely Collection will be at Finery Boutique in Huntsville, AL!
The Tara Keely Collection will be at Pure English Couture in Virginia Beach, VA!
The Tara Keely Collection will be at Victorian Rose in Raleigh, NC!
Hayley Paige and Jim Hjelm Blush
The Hayley Paige and Jim Hjelm Blush Collections will be at Now and Forever Bridal Boutique in Houston, TX!
When it comes to Bridal Shows, Bridal Expo Chicago puts on one of the best! Just last week our designer gowns made an apperance on this windy city runway, and we were more than thrilled. Here are some of the highlights from the night!
Illusion necklines are all the craze right now in the bridal industry. We even have a few of our own that we are pretty smitten with!
How many brides plan to become a newly married lady while ringing in the New Year? If so, we have some dresses that will add extra love and sparkle to the New Year and new couple!
Add some extra shimmer to your ensemble with this Alvina Valenta cape while keeping warm by covering your shoulders!
Looking to pop champagne for the new year while still feeling like a bride? This Tara Keely style 2211 is perfect!
This Lazaro jewel encrusted gown will make the start to your new marriage and new year, extra glamourous!
This fun, flirty and oh so sparkly Hayley Paige Anya gown isn’t just beautiful, but it’s in it for the long hual. Party till the wee’ hours of the morning in this ivory silk georgette!
And then there is this Jim Hjelm gown, where no captions are neccessary.
Sketch by Jim Hjelm Designer, Francesca Pitera
Sketch by Lazaro
Sketch by Alvina Valenta designer, Jessica Williams
Sketch by Hayley Paige
We love getting festive this time of year! Which holiday sketch is your favorite? Comment with your answer of:
We will tally on Monday (Christmas Eve) and announce the winner!