Alvina Valenta Ti Adora Blush Hayley Paige Jim Hjelm Tara Keely Lazaro Noir Lovelle Occasions
JLM Couture Bridal Gown Trends for Spring 2016!

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Our fabulous in-house designers Hayley Paige, Jessica Williams and Lazaro Perez have stunned the industry with their striking collections for the upcoming season. Just two weeks ago they showcased their exquisite Spring 16′ collections on the runway for New York Bridal Week. Below, I will go through some of the hottest trends and get you excited for whats to come!


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77 Questions with Hayley Paige

Watch the lovely Hayley Paige answer 77 rapid questions on interesting and funny topics from wedding tips to why she loves Unicorns!The interview consisted of  7 categories with 11 questions in each category as she got married on July 11th.

Check out the magical pictures from the day by clicking on the popular Instagram hashtag #thankheavenforseveneleven. The video even gives us insight to her new Spring 16 collection which will be launched on the runway this weekend!!

Happy watching!!

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Hayley Paige Hits 100K Instagram Followers!!

Hayley Paige is taking the Instagram world by storm! A tremendous day here at JLM Couture where our very own designer, Hayley Paige has hit 100K followers on Instagram. Her wonderful inspiring Instagram gives us glimpses into her day-to-day life as a bridal gown designer. Lets take a look at some of her most noteworthy Instagram’s to date…

Also, check out her Fall 15 behind the scenes video here!

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A throwback to her very first Instagram, whats a better first gram than New York City? Funnily her mom was her first follower!

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Hayley keeps vibes alive and rocking among her models backstage!

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Starting from sketch, Hayley shows her followers beautiful illustrations of her newest bridal gown collections.

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A wardrobe full of her luscious gowns..

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No Instagram is complete without a back photo right? Look at that attention to detail.

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She often shares a special moment from the big day of Hayley Paige brides.



Her Instagram will also brighten up your Monday morning..

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She shows us where the magic office full of inspiration!

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Words cant justify this electric daydream… #thankheavenforseveneleven is the hashtag used on all of her wedding day Instagram’s-the special date they tied the knot!



A close up of one of three wedding dresses she wore for her big day!

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We just cant get enough of her wedding day Instagram’s! Romance at its very finest <3

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If you are not already following Hayley on Instagram- you must join in on the magic and sparkle of @misshayleypaige. I promise, it will add glimmer to your Instagram feed!



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Tara Keely and Blush by Hayley Paige Trunk Show

Calling all California brides-to-be! Come preview the Fall 2015 Blush by Hayley Paige and Tara Keely collections this weekend at the JLM Couture Flagship Salon! All gowns retail for under $3,000, and we’ll be giving an additional 10% off to all brides who purchase this weekend! Visit us here to book your appointment.


Blush by Hayley Paige style 1553, Sunny


Tara Keely style 2557

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Tara Keely style 2554


Blush by Hayley Paige style 1556, Dolce.


Blush by Hayley Paige style 1557, Ember


Tara Keely style 2556


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Fall 2015 Collections

 We were so excited to unveil the Fall 2015 collections this weekend at Bridal Market! We’ve compiled at peek at each, with many more beautiful photos on the way very soon! Be sure to check for more in the coming weeks!

AV 9562 blog

 Alvina Valenta style 9562

BL 1560_2 blog

Blush by Hayley Paige style 1560, Nova.

HP 6553_1 blog

Hayley Paige style 6553, Remmington

JH 8561_1 blog

Jim Hjelm style 8561

LZ 3559 BACK blog

Lazaro style 3559

Jim Hjelm Occasions

Jim Hjelm Occasions style 5550

TK 2550 blog

Tara Keely style 2550

TA 7550 blog

Ti Adora style 7550

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2nd Annual Love Story Contest!

jim hjelm real bride

We are so excited to announce that we will once again be hosting our February Love Story contest! We had such an amazing response last year from all of our beautiful brides and look forward to receiving a whole new batch of tear jerker love stories.

Here are the rules:

If you are a past (or current!) LazaroHayley PaigeJim HjelmAlvina ValentaBlush or Tara Keely bride who has a sweep you off your feet kind of story behind how you and your loved one met, fell in love, or even got engaged- we want to hear all the lovely details.

We will be accepting stories (and photos, of course!) starting TODAY. Send all of the love and romance you have to [email protected] along with which gown you wore (or will wear!) and the store you purchased it from by February 7th. The top 5 stories (to be picked by the ladies of JLM Couture) will be showcased right here on the Aisle Style blog starting on Monday, February 10th with the winner being put on display on Valentine’s Day.

 The extra special treat?

That lucky Valentine’s Day couple will win a $100 American Express Gift Card.

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JLM Flagship Salon Sample Sale

JLM Couture Sample Sale 424.249.3909

[email protected]

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BRIDES Magazine Cover For Blush!

Well, hello beautiful! We are so excited to see our sweet Daffodil of Blush by Hayley Paige on the cover of the December/January issue of Brides Magazine! Be sure to pick up a copy at a newsstands near you!

brides_ wedding dresses_ bridal gowns_ hayley paige_ JLM Couture

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Spring 2014 Runway is here!

Yes, we are still here at JLM Couture! The last few weeks have been filled with dress fittings, castings, 2 new collections (yes- it’s true. You’ll hear much more about Lovelle and Ti Adora soon!) and all the glorious Bridal Market prep one could expect- so we apologize for being so silent! But we promise the time away was well spent on…

Spring 2014!

Gowns from Lazaro (his 20th anniversary was truly amazing. More photos to come very soon!), Jim Hjelm, Hayley Paige, Alvina Valenta, Blush, Tara Keely, Occasions, and Noir were on display this past weekend and we couldn’t be more excited to share them with you (and trust us.. there is so much more where this came from- but you’ll have to stay tuned!)




Blush by Hayley Paige


Tara Keely


Noir by Lazaro


Hayley Paige


Jim Hjelm


Alvina Valenta


Jim Hjelm Occasions

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JLM Couture Wedding Dresses In Australia

We are in awe of the amount of requests we have received for all of our collections down under in Australia over the past year. We love our Aussie brides and wanted to make sure they know all about our Australian retailer, Eternal Bridal– located in Melbourne. They carry all JLM Couture divisions (yes, Lazaro, Hayley Paige, Alvina Valenta, Jim Hjelm, Tara Keely and Blush can all be found here!) and are an absolute pleasure if we do say so ourselves! Here is a peek inside their boutique:

Eternal Bridal 2

Eternal Bridal 3

Eternal Bridal

Eternal Bridal

p: (03) 9380 2662 appointments preferred
e: [email protected]
a: Shop 5 Sparta Place, 457 Sydney Road Brunswick Melbourne

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