Alvina Valenta Ti Adora Blush Hayley Paige Jim Hjelm Tara Keely Lazaro Noir Lovelle Occasions
Jim Hjelm Trunk Show at JLM Boutique

We are gearing up for our very last Jim Hjelm trunk show of the Spring 2013 season at the JLM Boutique! By making your appointment for this weekend you will be able to get your hands on a beautiful Spring 2013 design along with the opportunity to meet designer Francesca Pitera while receiving an additional 10% off your purchase!

To make your appointment, click here.

/ You Might Also Love...
JLM Couture Love Story #3

Whitney and Micah traveled around the world to meet each other!  In February 2007 Whitney Hassett and Micah Norton met in the same study abroad program, American Institute for Foreign Studies, on their way to Sydney, Australia for a semester.  Whitney was a junior studying at Providence College in Rhode Island where she is from.  Micah was a junior at St. John Fisher in Rochester, NY (about 2 hours North of his hometown, Elmira, NY).  While members in the same study abroad group, they also happened to be neighbors in their town house complex, Macquarie Village at Maquarie University.

After a few weeks of dodging feelings for one another (let’s be honest you go to Australia to meet an Australian!) Micah and Whitney finally admitted to having feelings for each other! Ask any friends of theirs from Macquarie and you’ll get the typical response from Whitney “I do not like him, we’re just friends!”  That game could only be played for so long….

After leaving Fiji (a quick stop over from Sydney on the way back to the States)… they started their long distance relationship. Whitney back to Providence College and Micah off to St. John Fisher for the final year as college students!  Micah was playing his final season of football, Whitney busy student teaching.  Directly after graduating in 2008, Whitney took a job teaching 1st grade in NYC while Micah accepted a management position at Wells Fargo…. the distance continues.  After about 2.5 years of 6 hours of distance, Whitney (amidst a tearful ride home from Toronto – the most perfect birthday weekend ever – Micah surprised her with a weekend in Toronto to see her favorite band, U2)… a light bulb switched on. “I’m moving to Rochester, NY” – Whitney told her family and friends.  Sure enough…. January 2, 2010 Micah and Whitney packed up a big UHaul, towed her car up to snowy Rochester, NY.

About two months after Whitney moved to Rochester… Micah got transferred to Buffalo! Back to distance!  Fortunately this time it was only an hour, and even more fortunately, it didn’t last.  Micah quickly returned to Rochester and accepted a job as a Commercial Real Estate Leasing Manager.  After finishing her Master’s in Literacy at SUNY Geneseo, Whitney accepted a 1st grade teaching position at Discovery Charter School.

Dating was fun in Rochester and not having to worry about traveling each weekend to see one another was even better!  In February 2012 Micah told Whitney he had a “bowling tournament on Friday the 3rd with Steve”  Whitney (thinking how lame that sounded) quickly texted Steve’s wife, Kelly to see what the girl’s had plans while their men bowled the Friday night away.  Kelly had been dying to see The Artist and they made plans to grab a drink Friday after school and go to The Little Theatre downtown for the 8:00 show.

A goblet of red wine later, Kelly and Whitney headed to The Little for the movie. The first preview started with a shot of the Sydney Opera House! “Look!” Whitney excitedly poked at Kelly who was frozen in her seat.  As the preview continued, Micah is all of a sudden on the screen… telling their story, starting in Australia.  He’s telling his best friends about how he wants to marry her but doesn’t know how to propose!  The preview continues with Micah catching a ride to The Little, buying a ticket for The Artist (grabbing popcorn behind the concession stand) and opening the doors to the movie theatre.  The screen goes black….

Kelly at this point had left Whitney alone in her seat (obviously freaking out!).  The doors behind Whitney open and Micah runs down the aisle, gets down on one knee and proposes!…. even had a light put in the ring box so Whitney could see the gorgeous thing! Yes Yes Yes! (of course!)…. soon the lights turn back on in the cinema and its revealed that their closest friends and family were hiding in the theater (among real strangers!)

Whitney wore Jim Hjelm's Blush 1601. She found it at The Bridal Garden in East Greenwich, RI

 Whitney and Micah got married September 7, 2012 at Warwick Country Club in Rhode Island.  Whitney’s family has been members there her whole life and she has dreamed of one day getting married there!  Their wedding day was a sunny day, packed with family and friends, and was the ideal celebration of their friendship and love!

/ You Might Also Love...
$100 February Love Story Contest!

Are you past (or current!) Lazaro, Hayley Paige, Jim Hjelm, Alvina Valenta, Blush or Tara Keely bride who has a to.die.for. love story to tell? If so, you should keep on reading…

Since February is the month of love, and us being a bridal company and all- we wanted to showcase all of our amazing couples and their love stories that will sweep just about anyone off their feet. If you have an incredible story behind how you and your loved one met, fell in love, or even how he proposed- we want to hear it!

We will be accepting stories (and photos, of course!) starting TODAY. Send all the love and romance you have to [email protected] along with which gown you wore (or designer you will wear!) and the store you purchased it from by February 8th. The top 5 stories (to be picked by us JLM staffers) will be showcased right here on the Aisle Style blog starting on Sunday, February 10th with the winner being put on display on Valentine’s Day! The extra special treat? That lucky Valentines Day couple will win a $100 American Express Gift Card!

JLM Couture Real Bride Amy in Lazaro!


/ You Might Also Love...
JLM Couture NYC Sample Sale!

Yes, you read correctly! We are having a sample sale February 10th-12th and we can’t wait to see you!


/ You Might Also Love...
Upcoming Trunk Shows!

There are few things that we here at JLM Couture love more than trunk shows, and making it easy for all our brides to find where they will be is a top priority to us!

For further information on the details below, please visit our trunk show listings.

Alvina Valenta

Alvina Valenta Maids will be at Bella Bridesmaids in Shrevport, LA!

Alvina Valenta Bridal Collection will be at Arena Bridal in Shelby Township, MI!

Alvina Valenta Maids will be at Imaginations Bridal in Brookhaven, MS!

Alvina Valenta Bridal Collection will be at The Costal Knot in Shallotte, NC!

(910) 754-9300

The Alvina Valenta Collection will be at Riziks in Washington, DC!


The Alvina Valenta Collection will be at Unbridaled in Austin, TX!

The Alvina Valenta Collection will be at Ellynne Bridal in Lincoln, NE!

Alvina Valenta Maids will be at Bella Bridesmaids in Scottsdale, AZ!

Jim Hjelm

January 25th-27th

Jim Hjelm Bridal will be at Mon Amie Bridal Salon in Costa Mesa, CA!

January 25th-27th

Jim Hjelm Bridal will be at Ania Bridal Collection in Portland, OR!


January 25th-27th

Jim Hjelm Bridal will be at Hayden Olivia in Charolette, NC!


January 24th-27th

The Lazaro Bridal Collection will be at The Wedding Salon of Manhasset in Manhasset, NY!


January 24th-27th

The Noir by Lazaro Collection will be at La Belle Boutique in Jersey City, NJ!

January 25th-27th

The Lazaro Bridal Collection will be at Bridal Galleria in San Francisco, CA!

January 25th-27th

The Noir by Lazaro Collection will be at L’elite in Boston, MA!


Jim Hjelm Occasions

January 25th-27th

Jim Hjelm Occasions will be at The Wedding Salon of Manhasset in Manhasset, NY!


Tara Keely

January 25th-27th

The Tara Keely Collection will be at Finery Boutique in Huntsville, AL!

January 25th-27th

The Tara Keely Collection will be at Pure English Couture in Virginia Beach, VA!


January 25th-27th

The Tara Keely Collection will be at Victorian Rose in Raleigh, NC!

Hayley Paige and Jim Hjelm Blush

January 25th-27th

The Hayley Paige and Jim Hjelm Blush Collections will be at Now and Forever Bridal Boutique in Houston, TX!

/ You Might Also Love...
JLM Europe

With our Spring 2013 European Bridal week right around the corner in March, we decided to share with you some favorites from across the pond.  If your a European bride looking for a JLM Couture retailer, be sure to check out store list here!

Tara Keely Style 2250

 Tara Keely Style 2258

 Tara Keely Style 2255

Jim Hjelm Blush- Maple, style 1255

Jim Hjelm Blush- Saffron, style 1256

/ You Might Also Love...
Happy Holidays, love JLM Couture

Sketch by Jim Hjelm Designer, Francesca Pitera

Sketch by Lazaro

Sketch by Alvina Valenta designer, Jessica Williams

Sketch by Hayley Paige

We love getting festive this time of year! Which holiday sketch is your favorite? Comment with your answer of:

1. Francesca’s

2. Lazaro’s

3. Jessica’s

4. Hayley’s

We will tally on Monday (Christmas Eve) and announce the winner!

/ You Might Also Love...
Happy Thanksgiving!

Wasn’t yesterday Halloween? Time sure is flying.

We here at JLM Couture in New York and JLM Couture Bridal Boutique in West Hollywood would like to wish all of our lovely brides, stores, friends and family a very Happy Thanksgiving. We hope you spend it giving thanks around a table of delicous food and good company.


/ You Might Also Love...
Spring 2013 Trunk Shows!

We have such an incredible month ahead of us! Each collection will be hosting a Trunk Show at the JLM Couture Boutique this month, and here is our line up!


Make you appointments here:

Jim Hjelm, November 9th-11th

Make you appointments here:

Hayley Paige and Blush, November 16th-18th

Make you appointments here:

Alvina Valenta, November 30th-December 2nd

Make you appointments here:

/ You Might Also Love...
Randy Fenoli and JLM Couture

Are you engaged and in the West Hollywood, California area? Then good news ladies, you are in luck! Randy Fenoli, Bridal Expert and Star of TLC’s Say Yes to the Dress, Randy to the Rescue and author of It’s All About The Dress will be at the JLM Couture Boutique this Satuday, October 27th helping you lovely ladies find your dream gown! You will find in the boutique brand new, fresh off the runway Spring 2013 gowns that are needing to be tried on! We are accepting appointments by phone at 424.249.399 and through our website. We look forward to meeting you all this weekend!

/ You Might Also Love...