Alvina Valenta Ti Adora Blush Hayley Paige Jim Hjelm Tara Keely Lazaro Noir Lovelle Occasions
Spring 2014 Runway is here!

Yes, we are still here at JLM Couture! The last few weeks have been filled with dress fittings, castings, 2 new collections (yes- it’s true. You’ll hear much more about Lovelle and Ti Adora soon!) and all the glorious Bridal Market prep one could expect- so we apologize for being so silent! But we promise the time away was well spent on…

Spring 2014!

Gowns from Lazaro (his 20th anniversary was truly amazing. More photos to come very soon!), Jim Hjelm, Hayley Paige, Alvina Valenta, Blush, Tara Keely, Occasions, and Noir were on display this past weekend and we couldn’t be more excited to share them with you (and trust us.. there is so much more where this came from- but you’ll have to stay tuned!)




Blush by Hayley Paige


Tara Keely


Noir by Lazaro


Hayley Paige


Jim Hjelm


Alvina Valenta


Jim Hjelm Occasions

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Jim Hjelm Trunk Show at JLM Boutique!

There will be a Jim Hjelm Fall 2013 trunk show this weekend at our Flagship Salon in the land of sunshine (California, that is!) Head designer Francesca Pitera will be there to chat with you about and make your dress shopping experience one of a kind. Please visit our website to make your appointment!

jim hjelm september trunk show at JLM Couture wedding dress boutique

Click here to view the collection.

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JLM Couture Wedding Dresses In Australia

We are in awe of the amount of requests we have received for all of our collections down under in Australia over the past year. We love our Aussie brides and wanted to make sure they know all about our Australian retailer, Eternal Bridal– located in Melbourne. They carry all JLM Couture divisions (yes, Lazaro, Hayley Paige, Alvina Valenta, Jim Hjelm, Tara Keely and Blush can all be found here!) and are an absolute pleasure if we do say so ourselves! Here is a peek inside their boutique:

Eternal Bridal 2

Eternal Bridal 3

Eternal Bridal

Eternal Bridal

p: (03) 9380 2662 appointments preferred
e: [email protected]
a: Shop 5 Sparta Place, 457 Sydney Road Brunswick Melbourne

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JLM Couture Sparkle

We say here at JLM Couture that a bride can never have too much sparkle on her wedding. So we decided to put together a post of our most jewel happy gowns for you to take a gander at. Needless to say, we had to start with…



Style 3052


Style 3059


Style 3161


Style 3209


Style 3214


Style 3307


Style 3315 


Style 3319 

Hayley Paige


Carrie, Style 6350


Khalessi, Style 6362

Jim Hjelm


Style 8250


Style 8352


Style 8353


Style 8361

Alvina Valenta


Style 9308

For more gowns with plently of sparkle, head over to our Pinterest page!


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Feeling Peachy…

With NYC feeling more like winter today than the the first day of Spring, we decided to brighten things up around here. We compiled a photo list of gowns that made us feel just peachy (including peonies, sherbet, and some champagne!) and think that you will soon be craving the actual Spring time just as much as we are!

Lazaro Peony Tulle Ball Gown style 3300

Jim Hjelm Peach Silk Satin Faced Organza and Ivory Tulle Gown style 8206

Lazaro Sherbet Tulle Ball Gown style 3315

Peach Organza and Ivory Tulle Strapless Gown style 8214

Lazaro Sherbet Textured Silk Organza Tulle Ball Gown style 3316

Jim Hjelm Peach Embroidered Tulle Ball Gown style 8320

Lazaro Champagne Sparkle Tulle Ball Gown style 3319

Looking for more colorful wedding gown inspiration? Head on over to our Pinterest page where you will find even more from our list (including creamsicle and blush!)


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One Shoulder Wedding Dresses

We love a good one shoulder wedding dress here at JLM Couture. These dress styles are especially great for brides who don’t want to worry too much about accessories. Here are some of our recent favorites:

Alvina Valenta style 9316

Jim Hjelm style 8317

Tara Keely style 2250

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#1 Love Story, Our Valentines Day Couple!

It was our first Holiday season at our new condo and I really got into Christmas (decorating, music, everything!) We spend both Christmas eve and Christmas Day with our families which we love doing but we decided to do our own little Christmas together at our place on 12/23/11. We had decided to do a fondue dinner so it would be mess free and we love fonduing! So the night started out some wine (of course) and Adam had bought a beautiful huge red rose center piece. We decided to do our stockings (in mine was the movie Bridesmaids) then have our dinner and then do our presents.  Adam came up from downstairs with 6 ornaments boxes and said that he had some help with making my present this year….

 He put them all out in front of me and he anxiously kept checking the bottom to make sure they were in the right order.  He started then by saying the ornaments represent a timeline of our life together (we had been together for almost 6 years then.)  He opened the first one and on it was hand painted a picture of our WIU mascot and underneath said “our beginning” (where we met).

The next one was a painting of our dog Jax and said “our pug.”  With each ornament too he had told a story and explanation of the meaning of it, like how Jax was our first big responsibility and so on.

The third ornament had a hand painting of the Chicago skyline on it and said “our move”  It was after we had graduated and got jobs in the city (actually right across the Chicago River from each other).

The fourth ornament said “our home” on the bottom and had a painting of our condo building we had bought that last year.

He sort of ended at that and said this is about where we are at now, then opened the fifth one that said “Our Future” with a question mark; this is when he got down on one knee and asked me to marry him!

After hugging and crying and enjoying the moment he opened the sixth box with the final ornament that said on one side “Adam proposed…” and on the other side it had a picture of the ring and said “December 23, 2011 Erika said yes!

 It was truly the best thing ever and could not have been any better! I had started crying when I opened the Jax one (I’m a little obsessed with him.)  He had another present for me under the tree which I opened later and it was a pair of ugg boots which he explained was in case I get “cold feet”  He had also planned for my sister and her boyfriend and two of our good friends to come over and celebrate after the proposal too!  The next day on Christmas eve was so fun to celebrate with family! He had bought my Dad the Father of the Bride dvd too which he loved! I had also actually made him put all the ornaments in the box and re-propose about 45 minutes after the original because it was so great!

On May 25th we are getting married and I will be wearing a Jim Hjlem gown.  I purchased it at VIP Occasions in Elmhurst, IL!

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$100 February Love Story Contest!

Are you past (or current!) Lazaro, Hayley Paige, Jim Hjelm, Alvina Valenta, Blush or Tara Keely bride who has a to.die.for. love story to tell? If so, you should keep on reading…

Since February is the month of love, and us being a bridal company and all- we wanted to showcase all of our amazing couples and their love stories that will sweep just about anyone off their feet. If you have an incredible story behind how you and your loved one met, fell in love, or even how he proposed- we want to hear it!

We will be accepting stories (and photos, of course!) starting TODAY. Send all the love and romance you have to [email protected] along with which gown you wore (or designer you will wear!) and the store you purchased it from by February 8th. The top 5 stories (to be picked by us JLM staffers) will be showcased right here on the Aisle Style blog starting on Sunday, February 10th with the winner being put on display on Valentine’s Day! The extra special treat? That lucky Valentines Day couple will win a $100 American Express Gift Card!

JLM Couture Real Bride Amy in Lazaro!


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JLM Couture NYC Sample Sale!

Yes, you read correctly! We are having a sample sale February 10th-12th and we can’t wait to see you!


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Upcoming Trunk Shows!

There are few things that we here at JLM Couture love more than trunk shows, and making it easy for all our brides to find where they will be is a top priority to us!

For further information on the details below, please visit our trunk show listings.

Alvina Valenta

Alvina Valenta Maids will be at Bella Bridesmaids in Shrevport, LA!

Alvina Valenta Bridal Collection will be at Arena Bridal in Shelby Township, MI!

Alvina Valenta Maids will be at Imaginations Bridal in Brookhaven, MS!

Alvina Valenta Bridal Collection will be at The Costal Knot in Shallotte, NC!

(910) 754-9300

The Alvina Valenta Collection will be at Riziks in Washington, DC!


The Alvina Valenta Collection will be at Unbridaled in Austin, TX!

The Alvina Valenta Collection will be at Ellynne Bridal in Lincoln, NE!

Alvina Valenta Maids will be at Bella Bridesmaids in Scottsdale, AZ!

Jim Hjelm

January 25th-27th

Jim Hjelm Bridal will be at Mon Amie Bridal Salon in Costa Mesa, CA!

January 25th-27th

Jim Hjelm Bridal will be at Ania Bridal Collection in Portland, OR!


January 25th-27th

Jim Hjelm Bridal will be at Hayden Olivia in Charolette, NC!


January 24th-27th

The Lazaro Bridal Collection will be at The Wedding Salon of Manhasset in Manhasset, NY!


January 24th-27th

The Noir by Lazaro Collection will be at La Belle Boutique in Jersey City, NJ!

January 25th-27th

The Lazaro Bridal Collection will be at Bridal Galleria in San Francisco, CA!

January 25th-27th

The Noir by Lazaro Collection will be at L’elite in Boston, MA!


Jim Hjelm Occasions

January 25th-27th

Jim Hjelm Occasions will be at The Wedding Salon of Manhasset in Manhasset, NY!


Tara Keely

January 25th-27th

The Tara Keely Collection will be at Finery Boutique in Huntsville, AL!

January 25th-27th

The Tara Keely Collection will be at Pure English Couture in Virginia Beach, VA!


January 25th-27th

The Tara Keely Collection will be at Victorian Rose in Raleigh, NC!

Hayley Paige and Jim Hjelm Blush

January 25th-27th

The Hayley Paige and Jim Hjelm Blush Collections will be at Now and Forever Bridal Boutique in Houston, TX!

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