Alvina Valenta Ti Adora Blush Hayley Paige Jim Hjelm Tara Keely Lazaro Noir Lovelle Occasions
Top 10 Bridal Gowns by Alvina Valenta

In this post I spoke with our very own in-house designer Jessica Williams about her personal favorite Alvina Valenta gowns. Alvina bridal gowns are designed by Jessica and hand-crafted here in New York City (believe it or not!). These breathe-taking gowns are known for their timeless elegance, sophistication and especially their attention to detail- which you will be sure to notice on the below pictures!  Let’s go find out what Jessica’s Top 10 favorite gowns are and how she describes them!

Let the countdown begin….

10. Style #9161

Beautiful, true French Alencon lace gown with a lovely tiered lace skirt and V-neck straps. She is romantic and timeless, and showcases one’s figure and back wonderfully.

9161 real!

9. Style #9407

I love the romance and ease of this flowy Alencon lace gown. She hugs the curves to the high hip and then falls easily to the floor, with soft English net godets in the back skirt creating soft movement and soft sparkle radiating from within. The sheer lace straps connect to the lace keyhole and open, sexy back. She is effortlessly chic and romantic.

9407 back

8. Style #9400

Created with one of our signature French laces and a unique, jeweled floral embroidery along the neckline, this bridal gown is stunning. Effortlessly chic in cut and silhouette, with a strong shoulder to frame a bride’s face and emphasize an hourglass shape, and a low back that works in a ballroom or on a beach, this gown turns heads.

9400 sexy front

7.  Style #9405

This bridal gown is fresh, sexy and romantic, and has such a flattering fit – The skirt accentuates the bride’s body through the hips, and then falls with such fluidity that it looks like a flowy gown (but without any poof in the waist!). This gown combines Alencon lace with a softer lace, as well as English net and shimmering sparkle layered within. I personally love the thin straps that create a V at the low back waist.


6. Style #9412

Her sheer, off the shoulder V neckline and sheer back bodice, crystal waist beading, long train and figure hugging silhouette elevates the beauty and impact of this Alencon lace trumpet wedding gown. She is regal, romantic and again, that fit!

9412 real bride pic

5. Style #9102

The timeless Alvina Valenta Alencon lace gown that flatters every figure and shows off the beautiful feminine form. We have seen this stunner dressed up and personalized in so many ways throughout the years, from romantic to regal to glam. She is a perfect combination exquisite silk-faced duchess satin and lace. And that fit! A bridal favorite for years.

9102 Real bride (2)

4. Style #9506

The romance and effortless refinement of fine Alencon lace framing the face and shoulders combines with an airy tulle ball gown. She has a lovely sheer back bodice and crystal touches accenting the waist. She is a dream.

9506 Front full length

3. Style #9551

Dreamy romance meets the refined French artisanship and luxury of Alencon lace! I love how the airy tulle, luminous shimmer and dreamy dotted tulle blend together, and the horsehair edging breathes shapes of infinity into her skirt, symbolism I adore and think is so fitting for a bridal gown!

Look book 9551


2. Style #9553

Iconic Alencon lace. A silhouette that fits the body and then releases into the soft and lightweight skirt. Subtle shimmer catching the light. A sheer corseted back with lace placed just so. Just hitting stores, this gown is already becoming a fast favorite of brides seeking the quintessential Alvina lace and fit, and she is the perfect canvas on which brides can layer their personal styling touches.

9553 front full length

….And not to keep you in suspense any longer, Jessica’s number one top pick is… Drum roll please dum dum dum!

1. Style #9307

Clean and crisp in the body and then bursting forth with a wonderful, frothy, horsehair-edged tulle skirt, this gown is both modern and romantic, and shows the bride’s figure beautifully. She is easily personalized, whether with a tailored ribbon and bow at the waist, a glamorous crystal belt or a statement necklace. She feels chic and fashionable, and will remain a timeless, ethereal beauty every time her bride looks back on her wedding photos.

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So there we have it, 10 outstandingly beautiful bridal gowns. If you are shopping for an Alvina gown, be sure to check out our website to see all the collections, stores and upcoming trunk shows. Jessica is currently preparing for the launch of her Spring 16′ collection, stay tuned on the blog to see what’s to come!

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A Mix Made In Heaven?

Matching bridesmaid’s dresses is a timeless tradition but for those who want to put a modern twist on their wedding might want to engage in the one of the latest trends of mix and matching dresses. It’s difficult to find one color and style that everyone will feel fabulous in so why not have your bridesmaids looking extraordinary in an individual figure-flattering silhouette. There has been mixed thoughts on the trend but our JLM Couture brides below prove that this is a trend that works.

A cashmere palette of gowns in various lengths and necklines.

rustic Collection: Alvina Maids


Who said white is only for the bride? From sweetheart to halter to V neck- they have all the necklines!

picture 2 Collection: Jim Hjelm Occasions


Indigo with lace on each gown style.

11903759_10153516390280135_5282808452201832682_n Collection: Jim Hjelm Occasions


Various gown styles in beautiful soft blush tones.

blush tones Collection: Jim Hjelm Occasions


Pretty in Primrose lace.

Posluszny-0455-1024x682 Collection: Noir by Lazaro


A merlot melody of necklines.

facebook Collection: Jim Hjelm Occasions

Add a pop of color to your bridal party!

Bride & Bridesmaids_1 Collection: Alvina Maids

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Hayley Paige Hits 100K Instagram Followers!!

Hayley Paige is taking the Instagram world by storm! A tremendous day here at JLM Couture where our very own designer, Hayley Paige has hit 100K followers on Instagram. Her wonderful inspiring Instagram gives us glimpses into her day-to-day life as a bridal gown designer. Lets take a look at some of her most noteworthy Instagram’s to date…

Also, check out her Fall 15 behind the scenes video here!

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A throwback to her very first Instagram, whats a better first gram than New York City? Funnily her mom was her first follower!

1st 2


Hayley keeps vibes alive and rocking among her models backstage!

models photo border


Starting from sketch, Hayley shows her followers beautiful illustrations of her newest bridal gown collections.

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A wardrobe full of her luscious gowns..

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No Instagram is complete without a back photo right? Look at that attention to detail.

Back dress in studio border


She often shares a special moment from the big day of Hayley Paige brides.



Her Instagram will also brighten up your Monday morning..

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She shows us where the magic office full of inspiration!

Design studio border


Words cant justify this electric daydream… #thankheavenforseveneleven is the hashtag used on all of her wedding day Instagram’s-the special date they tied the knot!



A close up of one of three wedding dresses she wore for her big day!

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We just cant get enough of her wedding day Instagram’s! Romance at its very finest <3

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If you are not already following Hayley on Instagram- you must join in on the magic and sparkle of @misshayleypaige. I promise, it will add glimmer to your Instagram feed!



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Jessica Williams: An inside look at Alvina Valenta

Jess w models (3)

It’s morning in bustling New York City and head designer for Alvina Valenta, Jessica Williams, is walking her daughter and son past the neighbourhood markets’ ombre of side-walk roses, hyacinths and daisies and the lifting aromas of the local baker’s bread to their respective preschool and daycare. She then hops on the subway taking her to Manhattan and the Alvina Valenta design studio.  With Florence and the Machine flowing through her ear buds, she takes her place amongst her fellow Brooklynites, enjoying casual observations of her fellow commuters’ outfits du jour, and relishing her “private” reading time. About twenty-five minutes later, she exits the subway and weaves through the crowds of New Yorkers intent on their exit to the daylight. Emerging from the depths of the subway station and suddenly surrounded by buildings towering to the sky, Jessica picks up her pace, ever energized by the city vitality that sparked her imagination from her first travels there years ago. She stops briefly for her morning coffee and then continues through the Garment District to theJLM Couture design headquarters, where she greets her team and starts playing with all of the gorgeous silks, laces and beaded embroideries that will transform into one of her new bridal gown developments.

Jessica grew up in a small town and enrolled at FIDM (Fashion Institute of Design & Merchandising) where she learned her trade, building on her foundation of sewing given to her by her mother and grandmother. After graduating in 2000, she landed a job at the prestigious St John Knits, in California. There, she was exposed to the glamorous and the luxurious world of special occasion clothing. Being surrounded by lush fabrics and detailed beading, it wasn’t long before it took root. She had found her calling. Following her time at St. John, she went to live in New York City where she came to work for the JLM Group at Alvina Valenta in 2009.

Unlike most large wedding gown makers who have their products made overseas, every gown from Alvina Valenta is constructed in New York City. Having the gowns so close at hand means that Jessica can personally work alongside the highly skilled team of pattern-makers and sample makers every day; draping, changing and evolving the original design until the final look is achieved. It can take up to 20 different artisans and craftsmen to complete one gown. From the pattern drafting to the hand crafted Alençon lace from France, each element is skilfully constructed and assembled.

Jessica believes in putting her passion and personal touch into every design. One of the ways she accomplishes this is by spending hours, hand designing every embroidery piece featured on her gowns. She believes the elements should have dimension and interest in the details. She works with French, Italian and Spanish lace-makers, incorporating traditional and modern designs and combining intricate fabrics, beadwork, crystals and pearls into her gowns. As Jessica looks back over the years, one thing she is very proud of is that you can see her signature on the custom embroidery and beading in her collections, leaving a little piece of her in every Alvina gown. She describes her touch to be vintage-inspired, intricate, romantic and luxurious. Her unique style creates distinction among wedding gowns and evolves with each new season.

Some of the challenges she faces with a new collection include deciding how to simplify both her creativity and the current fashion trends in order to blend effortlessly with the iconic, luxe romance that Alvina Valenta brides seek. For the coming collection, “Royalty of every sort” is a theme Jessica will be exploring. Light, airy, romantic silhouettes will be paired with soft colours and luxe details. They will feature exciting new lace techniques and unique fabric layering, elements fit for both princesses and queens!

Jessica believes in putting her passion and personal touch into every design. One of the ways she accomplishes this is by spending hours, hand designing every embroidery piece featured on her gowns. She believes the elements should have dimension and interest in the details.

See more of Jessica’s stunning creations at Alvina Valenta online.


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Tara Keely and Blush by Hayley Paige Trunk Show

Calling all California brides-to-be! Come preview the Fall 2015 Blush by Hayley Paige and Tara Keely collections this weekend at the JLM Couture Flagship Salon! All gowns retail for under $3,000, and we’ll be giving an additional 10% off to all brides who purchase this weekend! Visit us here to book your appointment.


Blush by Hayley Paige style 1553, Sunny


Tara Keely style 2557

2554_Front2 (1)

Tara Keely style 2554


Blush by Hayley Paige style 1556, Dolce.


Blush by Hayley Paige style 1557, Ember


Tara Keely style 2556


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New Fall 2015 Ad Campaigns!

We’re thrilled to be sharing new images from a few of our brands Fall 2015 ad campaigns! To see more, be sure to visit or pin your favorites from our Pinterest page!

Alvina Valenta

Alvina Valenta style 9553


Tara Keely style 2550


Lazaro style 3561

And there will be so much more where these came from! Be sure to check back with updates from our Hayley Paige, Blush by Hayley Paige, Jim Hjelm, Ti Adora by Alvina Valenta and Occasions photo shoots!


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Fall 2015 Collections

 We were so excited to unveil the Fall 2015 collections this weekend at Bridal Market! We’ve compiled at peek at each, with many more beautiful photos on the way very soon! Be sure to check for more in the coming weeks!

AV 9562 blog

 Alvina Valenta style 9562

BL 1560_2 blog

Blush by Hayley Paige style 1560, Nova.

HP 6553_1 blog

Hayley Paige style 6553, Remmington

JH 8561_1 blog

Jim Hjelm style 8561

LZ 3559 BACK blog

Lazaro style 3559

Jim Hjelm Occasions

Jim Hjelm Occasions style 5550

TK 2550 blog

Tara Keely style 2550

TA 7550 blog

Ti Adora style 7550

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Model Behavior

Want to know about what our beautiful models Lauren, Gabrielle, Alexandra, and Heather had to say about their Tara Keely gowns? Read their interviews below!

Lauren Melzer


JLM Couture: Describe your gown (style 2210):

Lauren: Beautiful! Strapless lace dress with a large train. The bottom part of the gown can be taken off. 

JLM Couture: What was your favorite element of this dress?

Lauren: My favorite element of the dress was the fact that it’s two dresses in one. Very convenient! 

JLM Couture: Give us 3 words that describe a Tara Keely Bride:

Lauren: Happy, beautiful, excited!

Tara Keely_Ball Gowns


Gabrielle Chaisson


JLM Couture: Describe your gown (style 2410):

Gabrielle:  I wore an Ivory strapless ballgown with a sash at my natural waist. 

JLM Couture: What was your favorite element of this dress?

Gabrielle: My favorite element of the dress was the unique textured material the dress was made from. 

JLM Couture: Give us 3 words that describe a Tara Keely Bride: 

Gabrielle: Classic, Elegant, Timeless. 

Tara Keely_Ball Gown_Wedding Dress


Alexandra Chaisson


JLM Couture: Describe your gown (style 2450):

Alexandra: Long sleeve trumpet silhouette with crepe skirt. The beautiful Ivory Venise lace bodice is lined with nude cashmere, allowing the intricate lace pattern to truly shine.

JLM Couture: What was your favorite element of this dress?

Alexandra: My  favorite element of this dress was the plunging neckline. Its soft, yet sexy and the long sleeves lends the perfect touch of sophistication. 

JLM Couture: Give us 3 words that describe a Tara Keely Bride: 

Alexandra: Ethereal, Romantic, Modern. 

Wedding Dress_Lace_Tara Keely

Heather Grimm


JLM Couture: Describe your gown (style 2354).

Heather: I am obsessed with the gown I wore! Oh my lordy it was so comfortable and flattering! It had an elegant high neckline, a delicate and fitted lacy bodice, and a sheer ruffled bottom. The fit was lovely. I had a blast wearing it! Especially once we added in the dainty birdcage veil, my big bulky camera, and a chunky oversized sweater to photograph our 4th model haha! What a sight. 

JLM Couture: What was your favorite element of this dress?

Heather: My favorite element of this dress was the super flattering shape. I was also in love with how comfortable it was. I could have stayed in that dress for hours. It just sat well on the body. 

JLM Couture: Give us 3 words that describe a Tara Keely Bride:

Heather: Timelessly, beautifully unique. 

Bridal_Wedding Dress_Lace

Well, that just about wraps up our coverage from our #TKinNOLA shoot! Another HUGE thank you to all who helped make this possible and be sure to check out the Tara Keely Instagram, Facebook, and Pinterest for more exclusive photos from this shoot!


Catherine Guidry (@CatherineGuidry)

Heather Grimm (@HeadyGrimm)

Florals: Poppy and Mint (@PoppyandMint)

Hair: Sara Marie Buteaux (@SaraMarie185)

Make Up: Ashley Sievert (@AshleySievertBeauty)

Accessories: MaeMe Bridal (@MaeMeBridal)

Calligraphy: Cottonwood South (@CottonwoodSouth)


Heather Grimm (@HeadyGrimm)

Alexandra Chaisson (achaisson6)

Gabrielle Chaisson (@gabriellechaisson)

Lauren Melzer (@laurenmelzer)

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Q&A With Cottonwood South!

Remember Heather Grimm? You can refresh your memory with our interview with her here! Not only did she (along with Catherine Guidry) photograph our #TKinNOLA shoot, but she styled it with these amazing calligraphy notes and custom drawings. Oh- and she modeled for us too (more on her and our beautiful #TKinNOLA ladies tomorrow!) But today we’re chatting about her new venture, Cottonwood South!

You can find them here on Facebook and here on Instagram!

View More:  

JLM Couture: We are HUGE fans of your calligraphy work. How did you get started?

Heather: Thank y’all so much !! I have always been a doodler and into all things artsy, so I guess you could say I’ve been at it since I was a kid. However, as far as traditional calligraphy goes, I began playing around with a real calligraphy nib and ink sometime over the last year. A family friend hired me to address her daughter’s wedding envelopes and I’ve been in love ever since :)


 JLM Couture: Do you do custom orders for couples getting married? (Fingers crossed!)

Heather: I do! As I am becoming increasingly busy, I am taking less custom orders. I will always try to keep the option open though :) There are few things more special about a wedding than incorporating customized elements, whether it be a Save the Date card design, guest table signage, or a cute signature cocktail menu . It’s your day, it should look and feel like you! 


JLM Couture:What is your favorite piece from this shoot?

Heather: My favorite piece would have to be the plunging neckline sheath dress.That dress is a showstopper for sure! I love the thick lace texture on the top and the ridiculously smooth bottom. The fit is insane! It’s the perfect balance of sexy and elegant. There is just the right amount of intrigue to make you fall in love with the dress, yet the design and flow are simple enough to make the bride still stand out. 




Catherine Guidry (@CatherineGuidry)

Heather Grimm (@HeadyGrimm)

Florals: Poppy and Mint (@PoppyandMint)

Hair: Sara Marie Buteaux (@SaraMarie185)

Make Up: Ashley Sievert (@AshleySievertBeauty)

Accessories: MaeMe Bridal (@MaeMeBridal)


Heather Grimm (@HeadyGrimm)

Alexandra Chaisson (achaisson6)

Gabrielle Chaisson (@gabriellechaisson)

Lauren Melzer (@laurenmelzer)


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Q&A With Sara Marie Buteaux!

Happy Sunday, everyone!

Today we are chatting with Make up Artist and our #TKinNOLA Hair Stylist,  Sara Marie Buteaux! 

Location: Lafayette, La ( on location only)

You can find her here on Facebook  and here on  Instagram!


JLM Couture: When did you get started in hair/make-up?

Sara Marie: I acquired my cosmetology license 9 years ago. I started doing makeup 12 years ago.

Tara Keely

JLM Couture: Who is a Tara Keely bride?

Sara Marie: A Tara Keely bride to me is a fashion forward girl with a classic quality to her vision of her wedding day. 

Tara Keely

JLM Couture: Do you have an tips and tricks to share with us for long lasting wedding day hair and make-up? 

Sara Marie: For your hair I would definitely say products will be your best friend! My number one advise when it comes to hair for a wedding day is to have trials with your stylist. This way she will help you to achieve your vision, know exactly what you want and will be able to advise you on the correct products for your hair. 


JLM Couture: Which was your favorite dress from this shoot and why?

Sara Marie: Style 2450 is my absolute favorite! It is breathtakingly gorgeous! I love the cut of the dress. To me this is a perfect dress for so many different body types! I can’t say enough about it, I just love it! 

Tara Keely

Huge thank you to Sara Marie  and the rest of our #TKinNOLA team! Be sure to check back here tomorrow for more interviews with out team!


Heather Grimm (@HeadyGrimm)

Catherine Guidry (@CatherineGuidry)

Florals: Poppy and Mint (@PoppyandMint)

Make Up: Ashley Sievert (@AshleySievertBeauty)

Accessories: MaeMe Bridal (@MaeMeBridal)

Calligraphy: Cottonwood South (@CottonwoodSouth)

Models (as pictured above):

Heather Grimm (@HeadyGrimm)

Lauren Melzer (@laurenmelzer)

Gabrielle Chaisson (@gabriellechaisson)

Alexandra Chaisson (achaisson6)

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