Alvina Valenta Ti Adora Blush Hayley Paige Jim Hjelm Tara Keely Lazaro Noir Lovelle Occasions
New York Bridal Fashion Week Celebrations!!!

photobooth- lazaro

After a tremendous New York Bridal Week, we wrapped it up with dancing and a few glasses of champagne at two of the most fabulous parties of the year! Our three designers and the JLM team rocked it at Martha Stewarts Weddings party to the theme of the night “Come Shine With Me”, we had a sparkletastic time! We then made our way to the 5th Anniversary of the Knot Gala, which took place one of the most iconic buildings in Manhattan, The New York Public Library. As you will see from the below pictures, we had the most fun!


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JLM Couture Bridal Gown Trends for Spring 2016!

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Our fabulous in-house designers Hayley Paige, Jessica Williams and Lazaro Perez have stunned the industry with their striking collections for the upcoming season. Just two weeks ago they showcased their exquisite Spring 16′ collections on the runway for New York Bridal Week. Below, I will go through some of the hottest trends and get you excited for whats to come!


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Lazaro Instagram Contest Winner Revealed!

Jessica Baron was the lucky winner of the #OnTheRunwayWithLazaro Instagram contest. The contest was open to all Lazaro brides or brides-to-be who were asked to post a photo of their Lazaro shopping experience and the winner would win a trip to the JLM Runway Show in New York City! The lovely Jessica from South Carolina had entered the competition posting this photo of her shopping in the beautiful store, London & Lace. Look at how happy and gleaming she is shopping for her Lazaro gown!


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“La Flor” a peek into Lazaro’s Spring 16′ Collection

As the Spring 16’ Collection is upon us Lazaro is giving us a few sneak peaks to keep us in suspense while we wait for the launch of his new and most fabulous collection. This season Lazaro is taking a spin on soft pastel pallets mixed with floral prints- a dreamy combination a Spring bride will be sure to fall in love with!! Below the sneak peek shows us the wondrous floral beading on a luscious pastel tulle.

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New Fall 2015 Ad Campaigns!

We’re thrilled to be sharing new images from a few of our brands Fall 2015 ad campaigns! To see more, be sure to visit or pin your favorites from our Pinterest page!

Alvina Valenta

Alvina Valenta style 9553


Tara Keely style 2550


Lazaro style 3561

And there will be so much more where these came from! Be sure to check back with updates from our Hayley Paige, Blush by Hayley Paige, Jim Hjelm, Ti Adora by Alvina Valenta and Occasions photo shoots!


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Lazaro Trunk Show at LA Boutique

We are so excited to have the brand new Fall 2015 Lazaro collection at our very own JLM Couture Boutique in Los Angeles June 5th-7th! Lazaro himself will be there to help you find the gown of your dreams.

To schedule an appointment, please call 424.249.3909 or visit our website.









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Fall 2015 Collections

 We were so excited to unveil the Fall 2015 collections this weekend at Bridal Market! We’ve compiled at peek at each, with many more beautiful photos on the way very soon! Be sure to check for more in the coming weeks!

AV 9562 blog

 Alvina Valenta style 9562

BL 1560_2 blog

Blush by Hayley Paige style 1560, Nova.

HP 6553_1 blog

Hayley Paige style 6553, Remmington

JH 8561_1 blog

Jim Hjelm style 8561

LZ 3559 BACK blog

Lazaro style 3559

Jim Hjelm Occasions

Jim Hjelm Occasions style 5550

TK 2550 blog

Tara Keely style 2550

TA 7550 blog

Ti Adora style 7550

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Tara Keely Bridal Styled Shoot

Engaged? Or just a lover of all things bridal? Then you’ll just swoon over what’s to follow…

We’re so excited to share with you these beautiful images from our recent #TKinNOLA photo shoot (images taken by the lovely and incredibly talented Catherine Guidry– @CatherineGuidry and Heather Grimm). And don’t worry, there is plenty more where this came from. We’ll be sharing Q&A’s with the entire #TKinNOLA team this entire week with more exclusive photos to be seen here, and of course on our Instagram (follow as at @Tara_Keely) and Pinterest page.

Tara Keely

Tara Keely

Tara Keely

Tara Keely

Tara _Wedding Dresses_ Bridal Gowns_JLM Couture_Designed by Lazaro

Tara Keely

 These stunning bouquets are compliments of the highly talented Destiny Pinson of Poppy and Mint (@PoppyandMint)!

Tara Keely

 The accessories were absolutely stunning thanks to Mae Me (@maemebridal) Bridal in Metairie, LA!

Tara Keely_ Bridal Gowns_ Wedding Dresses


Bridal Bouquet

Tara Keely

Lace Wedding Dresses

Tara Keely

 The South was the perfect place to hold our first Tara Keely inspiration shoot. These Louisiana sketches (by non other than Heather Grimm for Cottonwood South-@Cottonwoodsouth) were a beautiful added touch.

Boho Weddings_Tara Keely_JLM Couture_Wedding Dresses _Flower Crown

Tara Keely


Bridal Gowns_Wedding Dresses

View More:

Tara Keely Shoot-Tara Keely Shoot-0180

 Ashley Sievert (@AshleySievert) and Sara Marie did such an incredible job with hair and make up. Their interpretation of who a Tara Keely bride is and inspires to be on her wedding day was flawless.

Bridal_Tara Keely_Wedding Dresses

 Featured Tara Keely styles from left to right: 2210, 2450, 2410, and 2354.

Bridal Gowns_Designed by Lazaro_JLM Couture

Tara Keely

 How stunning are these girls? Huge thanks to:

Heather Grimm (@HeadyGrimm)

Gabrielle Chaisson (@GabrielleChaisson)

Alexandra Chaisson (@AChaisson6)

Lauren Melzer (@LaurenMelzer)

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Lazaro Spring 2015

Looking to the see more from the Lazaro Spring 2015 collection? Click here to sift through the pages of the latest Lazaro catalog.

Cov_Lazaro Spring 2015 Catalog 1

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Our proposal Story:

Note: I was completely and totally unaware that I was going to get engaged this weekend. Like not expecting at all … So, we took a trip down to St. Pete Beach for a Coldplay concert. (Which was awesome, btw!) The next day we enjoyed the beach, sunshine and cocktails. It was such a perfect day, I even mentioned that to him before I knew what was in store that evening. So evening rolls around and he says put on a pretty dress, were going somewhere nice. (Clue one, which I was completely oblivious to.) We dine at this adorable fancy tapas restaurant and have a couple glasses of wine. Perry (oh yeah that’s my hubs name) was as cool as a cucumber at this point. We finish dinner and decide just to walk around and find a place to have a few drinks and hang out. We “stumble” across this rooftop bar that overlooks the ocean. Downstairs is the crappy restaurant that has a note next to the elevator, “engagements & weddings”. I actually said “who would want to get engaged in this craphole?!” Lol yes I said those words. Ugh, worst girlfriend ever. He shrugs it off and laughs. We get in the elevator and it opens up to this gorgeous rooftop bar with breathtaking views of the ocean. I redeemed myself by saying “oh ok I could engaged up here.” Still haven’t the slightest clue what was going to happen. So, we find great seats, order a glass of wine and he turns to me and says “hey I’ll bet I can guess the time of the sun setting closer than you can. If you win, I’ll give you a surprise.” I laugh, Game On, I love a challenge, especially when it involves surprises! Get this, I actually right then, giggle and pat his pockets and say “you don’t have a ring in there, do ya?!” I kid you not, his face went stark white. I was like omg, too soon? Must be too soon. Damn. (Ps the ring was in the other pocket.) So as the sun is setting he says “well looks like I’m going to win, but you can still have your surprise.” (He knew what time the sun was setting. He looked it up. Cheater.) He pulls out a necklace that I had eyeballed in a store about a month ago. It was a message in a bottle necklace. A tiny trinket necklace, if you will. I was so excited that he remembered. As I’m putting it on, he says “do you think there’s anything written inside?” I’m still clueless at this point and say “no its just for looks babe.” He says “maybe we should check inside for a message.” He takes it from me, opens the tiny bottle and puts this minuscule scroll in my palm. Now I still have no clue what’s going on. I’m not super intuitive, evidently. I think to myself okay its just going to say I love you. I start to unravel the message and in tiny cursive letters it reads “Marry Me?” I look over and he’s getting down on one knee with the most beautiful ring I have ever seen. I immediately start hyperventilating and saying omg omg omg followed with a big “YES!” and the ugliest cry face you have ever seen. (It wasn’t pretty folks.) People around us our clapping and cheering and ordering bottles of champagne. It was the most perfect night besides my future wedding night!! :)



Hope you loved our engagement story! I absolutely loved that night and even more, Our gorgeous wedding day that included the most stunning gown I’ve ever laid eyes on. It wasn’t even zipped the whole way before I was in tears and in love. I actually got to meet Mr. Lazaro at Bridals By Lori. Talk about pinch me moment. So awesome! :)


Dress worn: Lazaro style 3102

Gown was purchased from Bridals by Lori in Atlanta, Georgia.

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