Aisle Style

JLM Couture and Bella Bridesmaids

Danielle — Thu, 23 May 2013 18:47:59 +0000

For the past few seasons JLM Couture has partnered with Bella Bridesmaid to bring you exclusive gowns only available at Bella boutiques (click here to find a store near you!) Whether you like long or short, pink or black, there is a wide variety of dresses available to choose from! S go grab your latte and take a peek at these exclusive dresses:

Olivia Wilde Wears Hayley Paige In New Avon Campaign

Danielle — Tue, 14 May 2013 16:27:09 +0000

We were beyond excited to see Petal, this stunning gown from the Spring 2013 Hayley Paige collection on Olivia Wilde for a recent campaign for a new fragrance for Avon called Today Tomorrow Always: Amour. Everything about this shoot is gorgeous, and Olivia hit the nail on the head in this behind the scenes video when she says “The idea is just to give off a beautiful and elegant and happy energy that reflects the fragrance”.

When we asked Miss. Paige what her inspirations were for the dress, she stated “Petal embodies a botanical theme with feminine sophistication. My objective was to channel this happy-go-lightly energy through soft and fresh elements of beauty”…

…which is just about everything that was captured in this video and shoot. Hats off to the Avon team!

photos via

Bridesmaids Color Palettes

Danielle — Wed, 08 May 2013 19:14:39 +0000

We couldn’t be more excited about this seasons bridesmaids dresses from Jim Hjelm Occasions. Color palettes were key, and classic styles were of the utmost importance. We hope you enjoy and be sure to follow Occasions on Facebook for the announcement of the full collcection!

JLM Couture outfits Mariah Carey for Disney vow renewal

Danielle — Thu, 02 May 2013 17:00:04 +0000

Video and images courtesy of Mariah Carey: https://vine.co/v/bQBEtM6OI7w

Mariah Carey and Nick Cannon celebrated their fifth wedding anniversary on April 30, 2013 in a fairy tale ceremony at Disneyland. Mariah adorned a ruffled silk organza ball gown fit for a princess designed by our very own Lazaro Perez. The gown was chosen at the JLM Couture Flagship Salon on Robertson Boulevard in West Hollywood, California.

Bridesmaids Event at JLM Boutique

Danielle — Mon, 15 Apr 2013 20:48:51 +0000

Finally! We are so excited to share with you some seriously amazing photos from our Bridesmaids Event with Bella Bridesmaid at the JLM Couture Boutique (thanks to Scott Clark Photo!) We hope you enjoy!

Our Bridesmaids Event Partner, Bella Bridesmaids LA!

Beautiful arrangments compliments of Eddie Zaratsian!

The Ladies of Details Details!

The most delicious desserts, thanks entirely to Fantasy Frostings!

Tasty bite sized hors d’oeuvres compliments of Taste of Pace!

Noir by Lazaro styles 3325 and 3328

Alvina Valenta syle 9324 and Jim Hjelm Occasions style 5330

Jim Hjelm Occasions style 5323

The JLM Boutique getting ready for the show to start!

E! TV personality Ashlan Gorse (looking stunning in Noir!), head Jim Hjelm Designer Francesca Pitera, and JLM Couture Director of Public Relations Erin Ax getting ready for the show!

Alvina Valenta style 9327

Alvina Valenta 9322

Alvina Valenta style 9332

Alvina Valenta style 9333

Noir by Lazaro style 3330

Noir by Lazaro style 3334

Noir by Lazaro style 3332

Jim Hjelm Occasions style 5331

Jim Hjelm Occasions style 5307

Jim Hjelm Occasions style 5329

The Finale! Showcasing Jim Hjelm Occasions style 5256, 5273, 5307 and 5331

JLM Couture Flagship Salon Director of Retail, Susan Keng with Harmony Walton of the Bridal Bar and Bella Bridesmaids LA Owner Trinh!

Wanting to see more dresses and event photos? Head on over to our Pinterest board JLM Bridesmaids Event!

Hayley Paige Trunk Show At Nordstrom!

Danielle — Thu, 04 Apr 2013 20:50:15 +0000

Whats better than a weekend spent at Nordstrom surrounded by Hayley Paige gowns? If you ask us bridal lovers, not much!

We’re so excited to have a Hayley Paige trunk show this very weekend at the Nordstrom Wedding Suite in McLean, VA! Hayley rep Sarah will be there to meet you and make sure you will look nothing short of picture perfect fabulous on your wedding day. Be sure to make your appointment by calling 703.761.1121. We look forward to seeing you there!

JLM Boutique Bridesmaids Event

Danielle — Mon, 25 Mar 2013 15:13:45 +0000

You are invited to the first ever bridesmaids event at the JLM Flagship Salon. Please join us this Thursday, March 28th from 6-9pm along with head Jim Hjelm Occasions designer Francesca Pitera. We will also be having a runway show that will begin at approx. 7:30pm which will showcase the latest styles from the Spring 2013 collection!

We are excited to announce that there will be a special giveaway for a lucky bride to WIN 5 bridesmaids dresses of her choice, compliments of Bella Bridemaid LA! *All brides who RSVP will automatically be entered into the drawing, which will be picked at random. Winner must be present at the event.

The drybar will also be giving 5 complimentary blowouts to an additional 5 lucky ladies at the event!

Please submit all RSVP’s to PR@jlmcinc.com by Wednesday, March 27th to be included in the bridesmaids dress and drybar drawing.

Our Partners:

the drybar

Fantasy Frosting

Eddie Zaratsian Custom Florals

Taste of Pace

Scott Clark Photo

V Wine Room

Los Angeles Alvina Valenta Trunk Show

Danielle — Thu, 21 Mar 2013 14:56:53 +0000

The JLM Boutique will be hosting its final Alvina Valenta Spring 2013 trunk show tomorrow (TGIF), March 22- Sunday, March 24th. If you are loving the looks from this collcetion (see it all here), than be sure to make your appointment!

Feeling Peachy…

Danielle — Wed, 20 Mar 2013 15:53:21 +0000

With NYC feeling more like winter today than the the first day of Spring, we decided to brighten things up around here. We compiled a photo list of gowns that made us feel just peachy (including peonies, sherbet, and some champagne!) and think that you will soon be craving the actual Spring time just as much as we are!

Lazaro Peony Tulle Ball Gown style 3300

Jim Hjelm Peach Silk Satin Faced Organza and Ivory Tulle Gown style 8206

Lazaro Sherbet Tulle Ball Gown style 3315

Peach Organza and Ivory Tulle Strapless Gown style 8214

Lazaro Sherbet Textured Silk Organza Tulle Ball Gown style 3316

Jim Hjelm Peach Embroidered Tulle Ball Gown style 8320

Lazaro Champagne Sparkle Tulle Ball Gown style 3319

Looking for more colorful wedding gown inspiration? Head on over to our Pinterest page where you will find even more from our list (including creamsicle and blush!)

Be a JLM Couture Real Bridesmaid!

Danielle — Fri, 15 Mar 2013 17:51:14 +0000

Are you a bride who recently put her ladies in waiting in a JLM Couture designer? We want to hear from you! Submit your photos, inspirations and story here to be featured on the JLM Couture Real Weddings page!

Bridesmaids in Noir by Lazaro style 3227

Bridesmaids in Jim Hjelm Occasions style 5080

Bridesmaids in Alvina Valenta style 9947

Bridesmaids in Noir by Lazaro style 3237

Bridesmaids in Jim Hjelm Occasions style 5079