$100 February Love Story Contest!
Are you past (or current!) Lazaro, Hayley Paige, Jim Hjelm, Alvina Valenta, Blush or Tara Keely bride who has a to.die.for. love story to tell? If so, you should keep on reading…
Since February is the month of love, and us being a bridal company and all- we wanted to showcase all of our amazing couples and their love stories that will sweep just about anyone off their feet. If you have an incredible story behind how you and your loved one met, fell in love, or even how he proposed- we want to hear it!
We will be accepting stories (and photos, of course!) starting TODAY. Send all the love and romance you have to jlmweddings@jlmcinc.com along with which gown you wore (or designer you will wear!) and the store you purchased it from by February 8th. The top 5 stories (to be picked by us JLM staffers) will be showcased right here on the Aisle Style blog starting on Sunday, February 10th with the winner being put on display on Valentine’s Day! The extra special treat? That lucky Valentines Day couple will win a $100 American Express Gift Card!
JLM Couture Real Bride Amy in Lazaro!
Hayley Paige Bridal in Houston, TX!
When we asked designer Hayley Paige to document her recent travels to Houston, Texas for a trunk show visit at Now & Forever Bridal Boutique, she was more than happy to oblige! Here we have some behind the scenes photos from this past weekend that we hope you enjoy!
Miss Hayley herself pictured with gowns from her Spring 2013 collection.
Remember our darling, Coco? She looks great perched up in the front window!
Hayley pictured with Guindon (standing) and Hepburn (sitting).
Say hello, ladies!
Vo and Kim (owners of Now and Forever Bridal Boutique) with designer Hayley Paige.
Lovely models again in Guindon and Hepburn.
Hayley Paige Holiday Wish List
We decided to take a break from our traditional bridal blogging to bring you some holiday cheer in the form of Hayley Paige! We sat down with the designer to see exactly what she is asking Santa for this year. Here’s what she said!
1. I LOVED incorporating beaded boleros and jewele necklines into my collection this season and this bib necklace from BCBG is a
perfect statement piece for everyday wear!
2. Unicorn iPhone case. Obviously.
3. Iridescent sky scraper booties from Top Shop.
4. What’s a Christmas list without socks? These sheer lace socks are uber chic and sass up any basic pump. Top Shop.
5. Cannot get enough of this pouty girl/gangster Nancy Sinatra.
6. Perfect New Year’s dress with my three favorite Hayley Paige details: sheer, sparkle, and feathers.
7. Carry all Kate Spade tote with a great attitude.
8. As a kid, I used to put potato chips in my peanut butter and jelly sandwiches…gourmet chocolate covered potato chips from Neiman
Marcus sound right up my ally!
9. Nars Neon Pink Matte Lipstick In “Kissmequick”…So I can leave my mark under the mistletoe of course!
10. A Cinderella Moment <3
Behind the Scenes at JLM Couture Show
We are so excited to be sharing these images with you today! The JLM Couture 25th Anniversary Press Show took place on October 12, at Cedar Lake Studio’s in Manhattan. It was one truly incredible event. We are so grateful and thankful for all who attended, and hope you had an amazing time. Here is to 25 more years of bridal bliss!
We had an incredible hair and make up team thanks to Aveda!
Aren’t these ‘Get Social’ postcards the cutest? Big, big thank you to Molly Jacques Illustration!
A bubbly, tasty delight for all our guests thanks to our amazing sponsor Martini!
Randy Fenoli, Bridal Expert and Star of TLC’s Say Yes to the Dress, Randy to the Rescue & author of It’s All About the Dress pictured with Mon Amie Bridal Salon, and Michael Landry, Randy Fenoli Executive Director.
Lazaro Director of Sales, Cyndy Starer, and our very own JLM Couture President, Joe Murphy.
Mr. Lazaro Perez with JLM President Joe Murphy
JLM President Joe Murphy with Alvina Valenta designer, Jessica Williams!
Our beautiful models getting prepped for an amazing event!
Hayley Paige herself, Joe Murphy, and Jim Hjelm designer Francesca Pitera!
Amy Wilkins of Martha Stewart smiling for the camera with JLM Couture Presient Joe Murphy.
Stars of TLC’s Say Yes to the Dress Atlanta, Bridals by Lori team Lori Allen and Monte Durham pictured with Joe Murphy, Cyndy Starer and Jennifer Raspante.
One Wed Editoral Director Azure Nelson pictured with JLM Couture President Joe Murphy
Getting closer to show time!
Lights….
…camera…
…ACTION!
And there is more where this came from…stay tuned!
BRIDES, Randy Fenoli, & JLM Couture
Extra! Extra! Read all about it!
We are so excited to announce that we will be hosting an incredible event with BRIDES Magazine along with our very special host, Randy Fenoli, Bridal Expert and Star of TLC’s Say Yes to the Dress, Randy to the Rescue, & author of It’s All About The Dress- next Friday night, October 26th at the JLM Couture Boutique! Mix and mingle with industry professionals over chilled champagne and delicous hors d’oeuvres.
Please note that space is limited! Please RSVP by Ocotber 25th to bridesandjlm@condenast.com
And for those of you lovely brides-to-be who are still on the hunt for your perfect dress- we have some serisouly amazing news. We will be taking appointments for Saturday, October 27th (through our JLM Couture Boutique website here!) where Randy will be BACK to help you find your dream JLM Couture gown! What’s more exciting then that?
JLM Couture Celebrates 25th Anniversary
It is now Tuesday evening and another year has come and gone. Bridal Market for JLM Couture is officially over. We started with an amazing event Friday evening (lots of photos to be posted on our facebook pages!) followed by 3 days of craziness in our showroom. We are so thankful for all of the support we’ve received from our stores, amazing publications, and dear friends over the past few days. Without you none of this would be possible and we love you all!
Lazaro Wednesday, week 4!
It is the last and final Lazaro Wedneday. It certainly has been a lot of fun these past few weeks, and we are sure you will be happy with Friday’s performance. Here is another litte peek as to what we are planning for Friday!
We Interrupt Your Hayley Paige Tuesday!
So yes, we are a little late today. But we have good reason! We are working hard to put together a really incredible Bridal Market experience! That said, we are interrupting your regularly scheduled Hayley Paige Tuesday (but did you see her here on Saturday?) for this sneak peek we placed on Instagram earlier today (@JLM_Couture). We can’t wait to show you what we’re up to!
Alvina Valenta, week 4!
The week has arrived! Bridal Market is this weekend and we. can’t. wait!
Here is your last Alvina Valenta sneak peek until you get to see the whole collection on Friday. Make sure to follow us on Twitter @JLM_Couture to see all the collections!
Hayley Paige Bridal Market BONUS!
We have a special little Saturday treat for you today! We were chatting it up with Hayley Paige and Blush designer Hayley on what she is looking forward to this Market, and some insider tips to making it through this crazy week! Enjoy!
From the Hayley Paige facebook!
What is your favorite thing about Bridal Market?
The very first unveiling of a new collection during a market appointment or press presentation is absolutely magical. That is the “ta-da” moment in which my veins light up with excitement and I go, “let’s rock”. Aside from that of course, I also LOVE the cupcakes and the camaraderie! Whether it’s a bridal magazine event, a market appointment, or press soiree, there are always tiny sparkle treats to munch on and happy smiling industry people.
What’s your go to Bridal Market Starbucks drink?
Are you ready for this? Grande extra hot skim green tea latte with extra matcha, hold the classic syrup. Everything you’ve heard about the super powers behind matcha is true. It’s speedy charisma in a cup! And even better, the Starbucks on Fashion Avenue allows me to summon the order by a pseudonym: “green magic”.
What is your best Bridal Market destresser?
The gym! And in a time crunch, a spontaneous dance off in the design office does the trick.
Fall or Spring?
I love the fact that the bridal industry is not confined by seasonality as much as ready-to-wear. I am attracted to the versatility in offering cover-ups for a number of my gowns, as well as removable layering techniques. With regards to personal style, I am a sunny Californian transplanted in a (more often than not) freezing concrete jungle, so even in the dead of winter I have no shame in wearing neon colors and floral prints under a giant puffer jacket.
Your Bridal Market playlist- go!
I typically have my Led Zeppelin/Pink Floyd/Queen mix on repeat, but I also frequent Nancy Sinatra’s “These Boots Are Made For Walkin’” and Tom Jones’s “She’s a Lady” to put some fast sass in the room.





























































