Alvina Valenta Ti Adora Blush Hayley Paige Jim Hjelm Tara Keely Lazaro Noir Lovelle Occasions
A Mix Made In Heaven?

Matching bridesmaid’s dresses is a timeless tradition but for those who want to put a modern twist on their wedding might want to engage in the one of the latest trends of mix and matching dresses. It’s difficult to find one color and style that everyone will feel fabulous in so why not have your bridesmaids looking extraordinary in an individual figure-flattering silhouette. There has been mixed thoughts on the trend but our JLM Couture brides below prove that this is a trend that works.

A cashmere palette of gowns in various lengths and necklines.

rustic Collection: Alvina Maids


Who said white is only for the bride? From sweetheart to halter to V neck- they have all the necklines!

picture 2 Collection: Jim Hjelm Occasions


Indigo with lace on each gown style.

11903759_10153516390280135_5282808452201832682_n Collection: Jim Hjelm Occasions


Various gown styles in beautiful soft blush tones.

blush tones Collection: Jim Hjelm Occasions


Pretty in Primrose lace.

Posluszny-0455-1024x682 Collection: Noir by Lazaro


A merlot melody of necklines.

facebook Collection: Jim Hjelm Occasions

Add a pop of color to your bridal party!

Bride & Bridesmaids_1 Collection: Alvina Maids

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New Lazaro Ad Images now LIVE!

Have you taken a peek at the new Lazaro ad campaign? You can even feast your eyes on some new darling Noir by Lazaro images that we are just smitten with. Hoping you love as much as we do!


Lazaro style 3402


Lazaro style 3401


Lazaro style 3407


Noir by Lazaro style 3423


Noir by Lazaro style 3241

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Spring 2014 Runway is here!

Yes, we are still here at JLM Couture! The last few weeks have been filled with dress fittings, castings, 2 new collections (yes- it’s true. You’ll hear much more about Lovelle and Ti Adora soon!) and all the glorious Bridal Market prep one could expect- so we apologize for being so silent! But we promise the time away was well spent on…

Spring 2014!

Gowns from Lazaro (his 20th anniversary was truly amazing. More photos to come very soon!), Jim Hjelm, Hayley Paige, Alvina Valenta, Blush, Tara Keely, Occasions, and Noir were on display this past weekend and we couldn’t be more excited to share them with you (and trust us.. there is so much more where this came from- but you’ll have to stay tuned!)




Blush by Hayley Paige


Tara Keely


Noir by Lazaro


Hayley Paige


Jim Hjelm


Alvina Valenta


Jim Hjelm Occasions

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Bridesmaids Event at JLM Boutique

Finally! We are so excited to share with you some seriously amazing photos from our Bridesmaids Event with Bella Bridesmaid at the JLM Couture Boutique (thanks to Scott Clark Photo!) We hope you enjoy!

Our Bridesmaids Event Partner, Bella Bridesmaids LA!

Beautiful arrangments compliments of Eddie Zaratsian!

The Ladies of Details Details!

The most delicious desserts, thanks entirely to Fantasy Frostings!

Tasty bite sized hors d’oeuvres compliments of Taste of Pace!

Noir by Lazaro styles 3325 and 3328

Alvina Valenta syle 9324 and Jim Hjelm Occasions style 5330

Jim Hjelm Occasions style 5323

The JLM Boutique getting ready for the show to start!

E! TV personality Ashlan Gorse (looking stunning in Noir!), head Jim Hjelm Designer Francesca Pitera, and JLM Couture Director of Public Relations Erin Ax getting ready for the show!

Alvina Valenta style 9327

Alvina Valenta 9322

Alvina Valenta style 9332

Alvina Valenta style 9333

Noir by Lazaro style 3330

Noir by Lazaro style 3334

Noir by Lazaro style 3332

Jim Hjelm Occasions style 5331

Jim Hjelm Occasions style 5307

Jim Hjelm Occasions style 5329

The Finale! Showcasing Jim Hjelm Occasions style 5256, 5273, 5307 and 5331

JLM Couture Flagship Salon Director of Retail, Susan Keng with Harmony Walton of the Bridal Bar and Bella Bridesmaids LA Owner Trinh!

Wanting to see more dresses and event photos? Head on over to our Pinterest board JLM Bridesmaids Event!

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JLM Boutique Bridesmaids Event

You are invited to the first ever bridesmaids event at the JLM Flagship Salon. Please join us this Thursday, March 28th from 6-9pm along with head Jim Hjelm Occasions designer Francesca Pitera. We will also be having a runway show that will begin at approx. 7:30pm which will showcase the latest styles from the Spring 2013 collection!

We are excited to announce that there will be a special giveaway for a lucky bride to WIN 5 bridesmaids dresses of her choice, compliments of Bella Bridemaid LA! *All brides who RSVP will automatically be entered into the drawing, which will be picked at random. Winner must be present at the event.

The drybar will also be giving 5 complimentary blowouts to an additional 5 lucky ladies at the event!

Please submit all RSVP’s to [email protected] by Wednesday, March 27th to be included in the bridesmaids dress and drybar drawing.

Our Partners:

the drybar

Fantasy Frosting

Eddie Zaratsian Custom Florals

Taste of Pace

Scott Clark Photo

V Wine Room

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Be a JLM Couture Real Bridesmaid!

Are you a bride who recently put her ladies in waiting in a JLM Couture designer? We want to hear from you! Submit your photos, inspirations and story here to be featured on the JLM Couture Real Weddings page!

Bridesmaids in Noir by Lazaro style 3227

Bridesmaids in Jim Hjelm Occasions style 5080

Bridesmaids in Alvina Valenta style 9947

Bridesmaids in Noir by Lazaro style 3237

Bridesmaids in Jim Hjelm Occasions style 5079

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$100 February Love Story Contest!

Are you past (or current!) Lazaro, Hayley Paige, Jim Hjelm, Alvina Valenta, Blush or Tara Keely bride who has a to.die.for. love story to tell? If so, you should keep on reading…

Since February is the month of love, and us being a bridal company and all- we wanted to showcase all of our amazing couples and their love stories that will sweep just about anyone off their feet. If you have an incredible story behind how you and your loved one met, fell in love, or even how he proposed- we want to hear it!

We will be accepting stories (and photos, of course!) starting TODAY. Send all the love and romance you have to [email protected] along with which gown you wore (or designer you will wear!) and the store you purchased it from by February 8th. The top 5 stories (to be picked by us JLM staffers) will be showcased right here on the Aisle Style blog starting on Sunday, February 10th with the winner being put on display on Valentine’s Day! The extra special treat? That lucky Valentines Day couple will win a $100 American Express Gift Card!

JLM Couture Real Bride Amy in Lazaro!


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JLM Couture NYC Sample Sale!

Yes, you read correctly! We are having a sample sale February 10th-12th and we can’t wait to see you!


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Upcoming Trunk Shows!

There are few things that we here at JLM Couture love more than trunk shows, and making it easy for all our brides to find where they will be is a top priority to us!

For further information on the details below, please visit our trunk show listings.

Alvina Valenta

Alvina Valenta Maids will be at Bella Bridesmaids in Shrevport, LA!

Alvina Valenta Bridal Collection will be at Arena Bridal in Shelby Township, MI!

Alvina Valenta Maids will be at Imaginations Bridal in Brookhaven, MS!

Alvina Valenta Bridal Collection will be at The Costal Knot in Shallotte, NC!

(910) 754-9300

The Alvina Valenta Collection will be at Riziks in Washington, DC!


The Alvina Valenta Collection will be at Unbridaled in Austin, TX!

The Alvina Valenta Collection will be at Ellynne Bridal in Lincoln, NE!

Alvina Valenta Maids will be at Bella Bridesmaids in Scottsdale, AZ!

Jim Hjelm

January 25th-27th

Jim Hjelm Bridal will be at Mon Amie Bridal Salon in Costa Mesa, CA!

January 25th-27th

Jim Hjelm Bridal will be at Ania Bridal Collection in Portland, OR!


January 25th-27th

Jim Hjelm Bridal will be at Hayden Olivia in Charolette, NC!


January 24th-27th

The Lazaro Bridal Collection will be at The Wedding Salon of Manhasset in Manhasset, NY!


January 24th-27th

The Noir by Lazaro Collection will be at La Belle Boutique in Jersey City, NJ!

January 25th-27th

The Lazaro Bridal Collection will be at Bridal Galleria in San Francisco, CA!

January 25th-27th

The Noir by Lazaro Collection will be at L’elite in Boston, MA!


Jim Hjelm Occasions

January 25th-27th

Jim Hjelm Occasions will be at The Wedding Salon of Manhasset in Manhasset, NY!


Tara Keely

January 25th-27th

The Tara Keely Collection will be at Finery Boutique in Huntsville, AL!

January 25th-27th

The Tara Keely Collection will be at Pure English Couture in Virginia Beach, VA!


January 25th-27th

The Tara Keely Collection will be at Victorian Rose in Raleigh, NC!

Hayley Paige and Jim Hjelm Blush

January 25th-27th

The Hayley Paige and Jim Hjelm Blush Collections will be at Now and Forever Bridal Boutique in Houston, TX!

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Bridal Expo Chicago

When it comes to Bridal Shows, Bridal Expo Chicago puts on one of the best! Just last week our designer gowns made an apperance on this windy city runway, and we were more than thrilled. Here are some of the highlights from the night!

Lazaro style 3214

Lazaro 3217

Tara Keely 2206

Tara Keely 2200

Hayley Paige, Guindon style 6315

Hayley Paige, Petal style 6316

Noir by Lazaro style 3275

Jim Hjelm Occasions style 5317

The JLM Couture brand is represented by Volles Bridal Boutique, Bella Bianca Bridal Couture, and Macy’s State Street.

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