Swoon…a bridal salon is Reno/Tahoe’s premiere bridal salon offering the dreamiest of dreamy designer wedding gowns, bridesmaid dresses and accessories. Simply put, the gown collection at Swoon is created for fashion-savvy brides who want style, elegance and sophistication in their dress choices. The Swoon shopping experience is personal, approachable, hip, helpful and refreshingly glamorous. Finding you the right dress starts with surrounding you with incredible options. We focus on building a well-edited, diverse (from beach to ballroom), and downright fabulous collection of dresses. We believe in making thoughtful choices and every wedding gown, every bridesmaid gown, and every accessory that we carry must be “Swoon-worthy.” We adore the designs of JLM Couture and that is why we carry so many of the designers from the JLM dress family at Swoon. For brides we have oh-so-glamorous gowns by Lazaro, Alvina Valenta, Tara Keely and Blush by Jim Hjelm. For maids we have the super chic Jim Hjelm bridesmaid collection. We are pleased as punch to have been included in Lucky Magazine’s list of “Coolest Bridal Boutiques” in April of 2011 and we have won “Best of Reno” from Reno Magazine each year since we opened. We love what we do and we love fabulous gowns. A wedding dress is a very personal thing…We want you to find a dress that hasn’t been done a million times before. We want you to find a dress that is you. We want you to swoon.