The style of the new Blush BY JLM, bridal gown collection, is best defined as one that exemplifies a look of "casual elegance." The new collection is appropriate for a dressy, but more casual wedding environment, as well as for more traditional religious settings. Blush is U.S manufactured and is designed by JLM's award-winning Jim Hjelm designer, Francesca Pitera.
"Blush embodies a unique modern feel," said Ms. Pitera. "It imparts a special, soft beauty that takes elements from more elaborate gowns and simplifies them."
She said the gowns have a soft, flowy essence, creating an illusion of quiet glamour more in touch with nature. "These gowns have a sensual, fashion forward quality," said Ms. Pitera, "that give the bride a unique sense of presence. It's a look not currently addressed in the market place."
