Alvina Valenta Ti Adora Blush Hayley Paige Jim Hjelm Tara Keely Lazaro Noir Lovelle Occasions
New York Bridal Fashion Week Celebrations!!!

photobooth- lazaro

After a tremendous New York Bridal Week, we wrapped it up with dancing and a few glasses of champagne at two of the most fabulous parties of the year! Our three designers and the JLM team rocked it at Martha Stewarts Weddings party to the theme of the night “Come Shine With Me”, we had a sparkletastic time! We then made our way to the 5th Anniversary of the Knot Gala, which took place one of the most iconic buildings in Manhattan, The New York Public Library. As you will see from the below pictures, we had the most fun!


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JLM Couture Bridal Gown Trends for Spring 2016!

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Our fabulous in-house designers Hayley Paige, Jessica Williams and Lazaro Perez have stunned the industry with their striking collections for the upcoming season. Just two weeks ago they showcased their exquisite Spring 16′ collections on the runway for New York Bridal Week. Below, I will go through some of the hottest trends and get you excited for whats to come!


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Hayley Paige Hits 100K Instagram Followers!!

Hayley Paige is taking the Instagram world by storm! A tremendous day here at JLM Couture where our very own designer, Hayley Paige has hit 100K followers on Instagram. Her wonderful inspiring Instagram gives us glimpses into her day-to-day life as a bridal gown designer. Lets take a look at some of her most noteworthy Instagram’s to date…

Also, check out her Fall 15 behind the scenes video here!

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A throwback to her very first Instagram, whats a better first gram than New York City? Funnily her mom was her first follower!

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Hayley keeps vibes alive and rocking among her models backstage!

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Starting from sketch, Hayley shows her followers beautiful illustrations of her newest bridal gown collections.

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A wardrobe full of her luscious gowns..

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No Instagram is complete without a back photo right? Look at that attention to detail.

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She often shares a special moment from the big day of Hayley Paige brides.



Her Instagram will also brighten up your Monday morning..

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She shows us where the magic office full of inspiration!

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Words cant justify this electric daydream… #thankheavenforseveneleven is the hashtag used on all of her wedding day Instagram’s-the special date they tied the knot!



A close up of one of three wedding dresses she wore for her big day!

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We just cant get enough of her wedding day Instagram’s! Romance at its very finest <3

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If you are not already following Hayley on Instagram- you must join in on the magic and sparkle of @misshayleypaige. I promise, it will add glimmer to your Instagram feed!



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Fall 2015 Collections

 We were so excited to unveil the Fall 2015 collections this weekend at Bridal Market! We’ve compiled at peek at each, with many more beautiful photos on the way very soon! Be sure to check for more in the coming weeks!

AV 9562 blog

 Alvina Valenta style 9562

BL 1560_2 blog

Blush by Hayley Paige style 1560, Nova.

HP 6553_1 blog

Hayley Paige style 6553, Remmington

JH 8561_1 blog

Jim Hjelm style 8561

LZ 3559 BACK blog

Lazaro style 3559

Jim Hjelm Occasions

Jim Hjelm Occasions style 5550

TK 2550 blog

Tara Keely style 2550

TA 7550 blog

Ti Adora style 7550

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Jim Hjelm Spring 2015

We are delighted to share with you some of our favorites from the new Spring 2015 Jim Hjelm ad campaign!

Wanting to see more from the collection? Visit our website here or be sure to follow us on Instagram @Jim_Hjelm.


Jim Hjelm style 8500


Jim Hjelm style 8504


Jim Hjelm style 8506


Jim Hjelm style 8509

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Jim Hjelm Spring 2015 Trunk Show

Thrilled to be having our first Spring 2015 trunk show at the JLM Couture Flagship Salon this weekend, starting with Jim Hjelm! Take a peek at some of the new styles designed by Hayley Paige:


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style 8504


style 8510


style 8512


style 8514


style 8515

Please call 424.249.3909 or visit us online at here to make your appointment!

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Fall 14′ Bridal Market!

Have you been following along on Instagram (@JLM_Couture) with all of our most recent Fall 2014 Bridal Market updates? If not, here are some of our bridal highlights! Full collections will be up on soon, we promise.


Lazaro style 3454


Hayley Paige style 6451 (Miss Gigi)


Jim Hjelm style 8461


Alvina Valenta style 9452

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2nd Annual Love Story Contest!

jim hjelm real bride

We are so excited to announce that we will once again be hosting our February Love Story contest! We had such an amazing response last year from all of our beautiful brides and look forward to receiving a whole new batch of tear jerker love stories.

Here are the rules:

If you are a past (or current!) LazaroHayley PaigeJim HjelmAlvina ValentaBlush or Tara Keely bride who has a sweep you off your feet kind of story behind how you and your loved one met, fell in love, or even got engaged- we want to hear all the lovely details.

We will be accepting stories (and photos, of course!) starting TODAY. Send all of the love and romance you have to [email protected] along with which gown you wore (or will wear!) and the store you purchased it from by February 7th. The top 5 stories (to be picked by the ladies of JLM Couture) will be showcased right here on the Aisle Style blog starting on Monday, February 10th with the winner being put on display on Valentine’s Day.

 The extra special treat?

That lucky Valentine’s Day couple will win a $100 American Express Gift Card.

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2nd Annual Sketch Off!

The time has arrived yet again. Our 2nd Annual Sketch Off! Leave your comments below with which designer you feel has shown the most holiday cheer!

holiday wedding gown sketches

Jessica Williams for Alvina Valenta

Christmas from HP

Miss Hayley Paige


And Francesca Pitera for Jim Hjelm!

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JLM Flagship Salon Sample Sale

JLM Couture Sample Sale 424.249.3909

[email protected]

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